Creative Marketing Manager

Role Purpose: Own The Lab's brand identity and creative output. This includes defining our visual language and aesthetic direction to producing the content that brings it to life. This is equal parts strategist and creator. You'll shape how The Lab shows up everywhere, produce scroll-stopping content daily, and design ad creatives that convert. We handle technical ad management internally; you bring the vision, the creative, and the brand instinct.

Key Responsibilities

• Brand strategy & identity. Define and own The Lab's visual language, tone, and positioning as a premium automotive customization studio. Develop and maintain brand guidelines that ensure consistency across social, website, E-commerce, print, and vehicle graphics. Lead creative direction for all marketing touchpoints — every piece of content should reinforce who we are.
• Content production. Shoot and edit short-form video (Reels, TikTok, YouTube Shorts) inclduing wraps, installs, reveals, builds. Capture high-quality photo and video for social, web, ads, and e-commerce. Produce longer-form project showcases, customer stories, and YouTube content. Maintain a consistent posting cadence across all platforms.
• Ad creative & performance. Design ad creatives across formats including static, video, carousel for Meta, Google, TikTok, and YouTube. Build creative variations for A/B testing and iterate based on results. Identify top organic content and adapt it into paid formats. Collaborate with external agencies, providing assets and creative direction. Understand and track ROAS, CPA, CTR, and conversion rate. You will connect creative decisions to business outcomes.
• E-commerce content. Shoot product photography and lifestyle content for our E-Commerce storefront and email campaigns.
• Community & partnerships. Manage daily social engagement including comments, DMs, community building. Engage with the local car scene, charities, other local businesses and national enthusiast communities. Coordinate influencer and creator partnerships that align with our brand. Support event content at car meets and hero build projects.

Essential Qualifications

• 2–5 years in content creation, brand marketing, or a hybrid creative role
• Strong portfolio of both organic content and ad creative — your work is your resume
• Demonstrated ability to develop and maintain a cohesive brand identity
• Experience designing ad creatives that drive measurable results
• Working knowledge of performance metrics (ROAS, CPA, CTR, conversion rate)
• Proficient in video editing (Premiere Pro, Final Cut Pro, DaVinci, or similar) and photo editing (Lightroom, Photoshop)
• Deep understanding of platform trends, algorithms, and what makes content perform
• Self-directed and comfortable owning your pipeline without constant oversight
• On-site daily at our Buffalo, NY shop
• We are seeking creative autonomy. You will be given resources and support to accomplish company goals in a fast and dynamic setting.

Preferred Extras

• Interest in cars, trucks, or the automotive aftermarket
• Experience with Shopify, e-commerce marketing, or Klaviyo
• Agency or small business background where you could adapt to many roles
• Comfort with analytics tools (GA4, Meta Ads Manager reporting)
• Adobe Illustrator experience including Basic graphic design capabilities (layouts, typography, print-ready assets)
• Motion graphics or animation skills
• An interest in the capabilities and usage of AI

What We Provide

• DJI Osmo Pocket 3, Apple Mac Studio (M2 Max, 512GB)
• Full Adobe Creative Suite & Final Cut Pro licenses
• Additional personal equipment expected to effectively accomplish goals. Details discussed during interview

Pay: $56,590.67 - $68,152.20 per year

Benefits:

• Flexible schedule

Work Location: In person