Content & Brand Activation Specialist

Foundation Wellness is a global leader in foot health and performance solutions, trusted by athletes, clinicians, and everyday movers alike. As the parent company of brands like CURREX and PowerStep, we design innovative, activity-specific products engineered to help people move better, feel better, and stay active longer.

We are seeking a highly creative, sports-savvy Social Content & Brand Activation Specialist to capture authentic athlete and consumer moments, fuel social media growth, and bring our brands to life across digital, retail, and in-person environments. This role will primarily focus on Currex, but may work with other brands in the Foundation Wellness Portfolio.

Reports to: VP of Marketing

Location: Anywhere in the US, but preference may be given to candidates who commute to Wadsworth, Ohio a couple times a month

As part of our hiring process, we ask you to complete the Culture Index Survey. Failure to complete will result in an incomplete application. Click this link (or copy & paste in your browser): https://go.cultureindex.com/p/3CYxCv5X8j

Why Join Us?

• Medical, Dental, Vision offered day 1

• HSA/FSA

• Company matched 401k

• Paid holidays and vacation

• Tuition Reimbursement

• And much more!

Key Responsibilities

Sport-Focused Content Creation & Social Media Execution

• Capture content of athletes, teams, events, customers, and real users at tournaments, races, expos, gyms, and retail activations.

• Film and create dynamic short-form videos (Reels, TikToks, Stories, YouTube Shorts).

• Edit content using native social tools and mobile editing apps (e.g., CapCut, InShot, Canva).

• Create platform-native, trending content using existing brand assets (photos, footage, influencer clips, athlete content, lifestyle imagery, etc.)

• Develop engaging concepts for social content using storytelling, humor, trends, transitions, or hooks that align with CURREX brand tone.

• Write engaging, on-brand copy for captions, on-screen text, and storytelling elements.

• Publish real-time content during key sporting events and brand activations.

• Own the planning, scheduling, and execution of the organic social content calendar, ensuring content aligns with campaign priorities, product launches, and brand storytelling goals.

Trend Spotting, Sports Culture & Competitive Insights

• Stay ahead of social trends, editing styles, transitions, audio, and emerging formats across TikTok, Instagram, Facebook, YouTube, and Snapchat.

• Monitor sports, athlete, and fitness content trends to inform creative direction.

• Conduct competitor reviews across running, basketball, soccer, pickleball, and outdoor categories to identify opportunities.

Influencer & Athlete Partner Management

• Support relationships with influencers and athletes once contracts are signed, ensuring all deliverables, timelines, and brand guidelines are met.

• Coordinate athlete and influencer PR boxes, content kits, and seasonal gifting.

• Collect and share influencer-generated content for use in organic, paid, email, and retail channels.

• Direct athletes or event participants when needed and capture candid, authentic moments.

Who You Are

• 2+ years of experience in social content creation, sports content, influencer coordination, or a similar role

• Strong creative instincts and understanding of social trends, hooks, and storytelling

• A genuine passion for sports - comfortable interacting with athletes, influencers, coaches, and event staff

• Experience with influencer management platforms (e.g., AspireIQ, Cohley, Grin) is a plus.

• Ability to travel frequently to events (approximately 50% travel)