MARKETING/ INFLUENCER COORDINATOR

Overview
We are seeking a dynamic and energetic Marketing/Influencer Coordinator to join our innovative marketing team. In this role, you will drive influencer collaborations, manage multichannel marketing campaigns, and elevate our brand presence across digital platforms. Your passion for digital marketing, content creation, and social media will be instrumental in building authentic relationships with influencers and audiences alike. This paid position offers an exciting opportunity to develop your skills in a fast-paced environment while making a tangible impact on our brand growth. Note: this position is in the beauty industry.

Duties

• Identify and establish partnerships with influencers across various social media platforms to enhance brand visibility and engagement.
• Coordinate influencer campaigns from inception to execution, ensuring alignment with marketing goals and brand messaging.
• Develop compelling content strategies utilizing SEO best practices, content marketing principles, and social media marketing techniques.
• Manage multichannel marketing efforts including email marketing, Facebook advertising, print advertising, and digital campaigns to maximize reach and ROI.
• Utilize marketing automation tools and analytics platforms such as Google Analytics and Google AdWords to track campaign performance and optimize strategies accordingly.
• Collaborate with creative teams to produce engaging content using Adobe Creative Suite, WordPress, HTML, and other digital tools.
• Conduct research on industry trends, competitor activities, and emerging influencer opportunities to keep campaigns innovative and effective.
• Monitor advertising sales efforts and assist in product management initiatives to support e-commerce growth initiatives.

Skills

• Strong understanding of SEO, social media marketing, and multichannel marketing strategies.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator), WordPress, HTML, and digital content creation tools.
• Experience with advertising sales, product management, and performance marketing techniques.
• Knowledge of B2B (business-to-business) marketing practices and e-commerce platforms.
• Expertise in marketing automation platforms, Google Analytics, Google AdWords, Facebook Advertising, and email marketing tools.
• Excellent research skills combined with copywriting abilities for compelling content development.
• Ability to analyze data effectively using analytics tools to inform strategic decisions.
• Strong organizational skills with experience managing budgets for campaigns or projects.
• Familiarity with print advertising processes as well as digital performance metrics. Join us as a Marketing/Influencer Coordinator if you're eager to craft impactful campaigns that resonate across channels! Bring your creativity, analytical mindset, and passion for digital marketing to help us grow our brand presence globally while developing your professional expertise in a vibrant environment!

Job Type: Full-time

Pay: $24.00 per hour

Work Location: In person