Sr. Director Brand Marketing

About Us:

At J.Jill, we believe our associates should be seen, valued, and celebrated. We support the advancement of our associates by harnessing their unique contributions to grow and improve, and our success is guided by a culture that values keeping it simple and making it matter. J.Jill is an equal opportunity employer and is committed to providing an inclusive and professional workplace free from discrimination and harassment. All employment decisions at J.Jill are based solely upon business needs, job requirements and individual qualifications without regard to race, color, religion, sex, pregnancy and pregnancy related conditions, gender identity, gender expression, national origin, sexual orientation, sexual and reproductive health decisions, age, marital status, disability, genetic information, military or veteran status or any other legally protected status. J.Jill provides reasonable accommodation to qualified individuals, in accordance with applicable laws. If you need to inquire about an accommodation to assist with completing the application process, please email Talent.Acquisition@jjill.com. Overview:

J.Jill is entering an exciting new chapter — and we’re looking for a visionary Senior Director Brand Marketing to help shape it. This is a rare opportunity to lead a beloved women’s apparel brand through its next evolution, expanding our reach to new audiences while deepening brand love with our loyal customers.

Reporting to the SVP of Marketing & Customer Experience, this leader will oversee a talented team and serve as the driving force behind our brand storytelling, marketing expression, and customer engagement strategy.

Responsibilities:

Brand Stewardship & Identity

• Own and evolve the J.Jill brand strategy, including positioning, brand pillars, voice, visual identity, and core creative assets.
• Partner closely with our internal creative agency to bring the brand to life across every touchpoint.

Seasonal GTM Planning & Storytelling

• Translate product and brand priorities into effective and innovative integrated marketing campaigns.
• Lead seasonal briefing, cross‑channel activation, and the execution of brand moments and activations (in partnership with external agencies when needed).

Branded Channel Ownership

• Oversee organic social media strategy, content creation, and community engagement to grow followership and strengthen brand perception.
• Lead our influencer marketing strategy, ensuring content is authentic, relevant, and aligned with brand goals.

Philanthropy & Purpose

• Steward The Compassion Fund, a 20+ year program that has contributed more than $20M to women’s causes.
• Expand the visibility, scale, and impact of this signature program across customers, associates, and partner organizations.

Customer & Market Insights

• Build and execute a comprehensive customer insights roadmap, including qualitative and quantitative research.
• Identify new market opportunities and emerging customer needs to fuel brand and business growth.

Retail Marketing

• Drive awareness and excitement for new store openings and in‑store events.
• Create memorable experiences that celebrate our best customers and welcome new ones into the brand within our stores.

Brand Marketing Strategy & Planning

• Own the brand marketing budget, investment strategy, and KPI framework.
• Develop and execute annual and seasonal brand marketing plans that drive awareness, engagement, traffic, and trial.

Benefits, Tailored for You.* Bonus eligible and flexible hybrid work arrangements.

• 401(k) retirement plan with discretionary match and tuition reimbursement.
• Medical, dental, vision, company paid LTD/STD, and generous amount of paid time off.
• Office includes amenities such as a café, fitness center, free parking and Red Line shuttle.
• Generous associate discount; group discounts on auto, pet and homeowner insurance.
• Discount Marketplace for travel, consumer products, food, auto buying, etc.
• Associate resource groups.

Qualifications:

• 10+ years of experience in brand marketing, with increasing leadership responsibility and team management.
• Deep understanding of the apparel, fashion, or beauty industries, including trends and innovation.
• Proven track record developing and executing integrated marketing campaigns that drive measurable results.
• Strong brand leadership with the ability to build, protect, and evolve brand identity and voice while delivering business impact.
• Exceptional cross-functional collaborator who can influence and align creative, product, design, agency, and executive partners.
• Experience building and optimizing processes to improve efficiency, output, and team effectiveness.
• Scrappy, resourceful leader with a bias for action who inspires high performance, clarity, and creativity.

Our Brand:

At J.Jill, we’re redefining what it means to dress and live with ease. As a women-led, Boston-based lifestyle brand with 200+ stores nationwide, we design thoughtful, inspired apparel and accessories that celebrate the totality of all women. We’re entering an exciting chapter of growth — expanding our footprint, reaching new customers, and deepening long-standing relationships. We're seeking bold thinkers and doers to join us. With competitive pay and benefits, a supportive culture, and the chance to make a real impact, this is more than a job, it’s an opportunity to bring our ethos keep it simple, make it matter to life in new and inspiring ways.