Social Media and Marketing Manager

Overview
Energize your career as a Social Media and Marketing Manager, where you will lead dynamic digital campaigns and craft compelling content that elevates brand presence across multiple platforms. This role offers an exciting opportunity to shape innovative marketing strategies, engage diverse audiences, and drive measurable growth. You will harness your creativity and analytical skills to develop impactful messaging, manage social media channels, and optimize campaigns for maximum reach and engagement. Join us in creating vibrant online communities and amplifying brand stories that resonate globally!

Responsibilities

• Develop and execute comprehensive social media strategies aligned with brand goals to increase visibility and engagement across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create, curate, and manage engaging content including graphics, videos, blog posts, and photography using Adobe Creative Suite tools like Photoshop and Illustrator to ensure visual consistency and high quality.
• Monitor social listening tools to track brand mentions, industry trends, and customer feedback, enabling proactive engagement and reputation management.
• Plan and manage paid advertising campaigns on Facebook Advertising and other digital ad platforms to maximize ROI while targeting key demographics.
• Analyze web analytics using Google Analytics and web analytics tools to measure campaign performance, identify opportunities for optimization, and report insights regularly.
• Coordinate public relations efforts by building strong relationships with media outlets, influencers, and community partners to enhance brand awareness.
• Oversee content creation calendars using social media management tools such as Hootsuite or Buffer for streamlined scheduling and posting.
• Conduct keyword research to enhance SEO strategies that improve organic search rankings and drive traffic to e-commerce sites or landing pages.
• Engage actively with online communities through social listening and relationship management techniques to foster loyalty and brand advocacy.
• Proofread all content meticulously to ensure accuracy, clarity, and alignment with branding standards before publication.

Skills

• Proven expertise in social media marketing with a strong understanding of platform-specific best practices.
• Proficiency in graphic design software including Adobe Photoshop, Illustrator, and Adobe Creative Suite for content creation.
• Experience managing social media management tools like Hootsuite or Buffer for scheduling and analytics tracking.
• Knowledge of Facebook Advertising campaigns along with experience in digital advertising strategies to boost reach effectively.
• Strong analytical skills utilizing Google Analytics and web analytics tools to interpret data insights for continuous improvement.
• Excellent communication skills with the ability to craft compelling messages tailored for diverse audiences.
• Ability to perform keyword research for SEO optimization combined with a solid understanding of branding principles.
• Familiarity with video editing software for creating engaging multimedia content such as promotional videos or tutorials.
• Skills in public relations tactics including relationship management with media outlets, influencers, and community stakeholders.
• Experience in e-commerce marketing strategies that support online sales growth through targeted campaigns.
• Capable of managing multiple projects simultaneously while maintaining attention to detail in proofreading all materials. Join us as a Social Media and Marketing Manager if you’re passionate about storytelling through digital channels! Bring your creativity, strategic thinking, and enthusiasm to a role where you can truly make an impact—helping brands connect authentically with audiences worldwide!

Job Type: Full-time

Pay: $47,181.70 - $56,820.98 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person