Social Media Manager

Social Media Manager – Luxury Automotive Brand Salary: $75,000–$85,000 Base + Performance Bonus

Bonus tied to: Audience growth, engagement, and content quality milestones

About The Role We are seeking a strategic, creative, and brand-driven Social Media Manager to lead the digital presence of a rapidly growing luxury automotive brand with 4M+ organic followers worldwide .

This is not a scheduling-only role.

You will own the brand’s voice, visual identity, and community across major platforms—ensuring every piece of content reflects the exclusivity, craftsmanship, and sophistication of a $300,000+ luxury vehicle brand .

This role requires leadership, exceptional creative judgment, and a deep understanding of long-term brand building in the luxury space.

What You’ll Do Content Strategy & Creative Direction Lead the content calendar across Instagram, TikTok, YouTube, Facebook, X, and emerging platforms

Build a balanced strategy: storytelling, product features, behind-the-scenes, client highlights, and lifestyle content

Direct photography and video production (internal + external teams)

Create shoot briefs, guide creative direction, and approve final assets

Maintain consistent visual and tonal brand standards

Write high-impact captions and copy that drive engagement

Protect brand assets, usage rights, and intellectual property

Community & Brand Management Manage comments, DMs, tags, and mentions with a luxury-level customer experience

Engage high-value followers and aligned influencers

Build relationships with automotive and lifestyle creators

Monitor brand reputation and manage feedback proactively

Maintain confidentiality with high-profile clients and unreleased vehicles

Growth & Performance Drive meaningful, high-quality audience growth

Track engagement, reach, and conversion indicators

Adjust strategy based on performance insights

Stay current on algorithm changes and content trends

Partner with sales and production teams to support revenue goals

Coordinate major content moments (reveals, deliveries, milestones)

What We’re Looking For Required Qualifications 3–5+ years managing social media for a brand (not personal accounts)

Proven success growing and engaging large audiences (500K+ preferred)

Experience leading creative teams and contractors

Strong short-form video editing skills (Reels, TikTok, Shorts)

Ability to direct long-form YouTube content

Exceptional copywriting skills for affluent audiences

Experience with scheduling tools and analytics platforms

Background in luxury, automotive, or premium consumer brands

Preferred Qualifications Experience with premium or luxury automotive brands

Portfolio showcasing high-end visual storytelling

Influencer partnership experience

Basic design skills (Photoshop, Lightroom, Canva)

Paid social campaign experience

Knowledge of trademark and brand monitoring

Budget and vendor management experience

About The Company This organization is a luxury automotive brand blending classic-inspired design with modern technology, safety, and craftsmanship.

Vehicles begin at $300,000+ , serving collectors, high-net-worth individuals, and high-profile clients.

With 4M+ organic followers and no reliance on traditional advertising, the brand has built one of the most engaged digital audiences in the industry.

The company is in a rapid growth phase—expanding production, team size, and global reach.

This is an opportunity to become the creative voice behind a world-class luxury brand.

Interested? Apply today to lead the digital presence of one of the most distinctive automotive brands in the world.

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