Social Media Manager

Crawford Thomas Recruiting

Full-time

Buford, GA, USA

$75k - $85k

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About the job

Social Media Manager – Luxury Automotive Brand Salary $75,000 – $85,000 base + performance bonus

Fully onsite | Monday–Friday

Bonus Tied To

  • Audience growth
  • Engagement milestones
  • Content quality metrics

Job Summary We’re hiring a strategic, creative Social Media Manager to lead the digital presence of a rapidly growing luxury automotive brand with 4M+ organic followers worldwide.

This Role Turns Attention Into

  • Elevated brand perception
  • High-quality engagement
  • Revenue-supporting visibility

You’ll own the brand voice, visual identity, and community across all major platforms.

This is not a scheduling-only role — it’s a brand leadership role.

Job Responsibilities

  • Lead content strategy across Instagram, TikTok, YouTube, Facebook, X & emerging platforms
  • Build a balanced content mix (storytelling, product features, BTS, client highlights, lifestyle)
  • Direct photography and video production (internal & external teams)
  • Create shoot briefs and approve final creative assets
  • Maintain strict visual and tonal brand standards
  • Write high-impact captions tailored to affluent audiences
  • Protect brand assets, usage rights & intellectual property

Community & Brand Management

  • Manage comments, DMs, tags & mentions with a luxury-level customer experience
  • Engage high-value followers and aligned influencers
  • Build relationships with automotive & lifestyle creators
  • Monitor brand reputation and manage feedback proactively
  • Maintain confidentiality for high-profile clients & unreleased vehicles

Growth & Performance

  • Drive meaningful, high-quality audience growth
  • Track engagement, reach & conversion indicators
  • Adjust strategy based on performance data
  • Stay ahead of algorithm updates & content trends
  • Partner with sales & production teams to support revenue goals
  • Coordinate major content moments (reveals, deliveries, milestones)

Qualifications Required:

  • 3–5+ years managing brand social media (not personal accounts)
  • Experience growing and engaging large audiences (500K+ preferred)
  • Leadership experience with creative teams or contractors
  • Strong short-form video editing skills (Reels, TikTok, Shorts)
  • Ability to direct long-form YouTube content
  • Exceptional copywriting skills
  • Experience with scheduling tools & analytics platforms
  • Background in luxury, automotive, or premium brands

Preferred

  • Luxury automotive experience
  • Portfolio showcasing high-end visual storytelling
  • Influencer partnership experience
  • Basic design skills (Photoshop, Lightroom, Canva)
  • Paid social campaign experience
  • Brand monitoring or trademark knowledge
  • Budget and vendor management experience

About The Company A luxury automotive brand blending classic-inspired design with modern performance and craftsmanship.

  • Vehicles starting at $300,000+
  • 4M+ organic followers
  • High-net-worth & high-profile clientele
  • Built without traditional advertising
  • Rapid global expansion

This is a high-visibility role shaping the digital voice of a world-class luxury brand.

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