Owned & Earned Media Strategist

80Twenty is a boutique marketing and creative recruitment agency that connects high-growth companies with exceptional candidates

We’re partnering with one of the world’s most iconic global QSR brands, loved by millions and known for bold ideas, cult-level fandom, and creativity that drives culture. With over 42+ million weekly customers and a reputation for pushing boundaries, this brand continues to redefine what it means to connect with audiences through design, storytelling, and innovation. They are seeking an Owned & Earned Media Strategist to shape and execute social and content strategy for the Latin America & Caribbean region. This role sits within the POE (Paid, Owned & Earned) Media team and plays a key role in driving real-time, culturally relevant content that builds engagement and momentum across markets.

Key Responsibilities:

• Lead day-to-day owned and earned media strategy for the LA&C region—overseeing organic content planning, publishing, and real-time activations.
• Partner cross-functionally with marketing, PR, and creative teams to bring integrated campaigns to life across digital and social platforms.
• Evolve the brand’s real-time and reactive approach to drive cultural relevance and visibility.
• Translate cultural insights into actionable creative and platform recommendations.
• Align organic and paid strategies for maximum reach and impact.
• Track performance metrics and apply learnings to continuously improve content quality and engagement.

Who You Are

• 3–6+ years of experience in social media strategy, content, or community management (brand or agency).
• Deep understanding of how owned and earned channels build cultural relevance and brand love.
• Confident communicator who thrives in cross-functional, multicultural environments.
• Experience working across multiple markets or regions; familiar with balancing global strategy with local nuances.
• Deeply tapped into internet culture, creators, and social trends across Latin America.
• Comfortable collaborating with designers, writers, PR, and influencer teams to produce creative, effective content.
• Fluent in Spanish (written and spoken); Portuguese a plus.
• Data-savvy, able to use insights to refine and optimize content performance.

Why You’ll Love It

• Work for a world-famous brand that leads culture through creativity, food, and community.
• Collaborate with talented teams across marketing, PR, and creative on high-impact global campaigns.
• Join a company that values curiosity, bold thinking, and continuous learning.
• Be part of a culture that’s fun, inclusive, and passionate about storytelling.