Social Media & Influencer Manager

BARABAS  is a premium fashion brand dedicated to empowering individuality and self-expression through bold, fashion-forward design. Known for exceptional quality, impeccable fit, and striking details, BARABAS blends timeless silhouettes with standout statement pieces. From innovative prints to high-quality materials, our collections are designed to inspire confidence and elevate personal style. At BARABAS, we don’t just create clothing—we deliver a distinctive fashion experience.

Role Overview

We are seeking a highly creative, performance-driven  Social Media & Influencer Manager  to join our team in Los Angeles. This role will own our social presence, influencer ecosystem, and creator commerce initiatives, with a strong focus on  AI-powered content creation ,  TikTok Shop Affiliate marketing , and  paid social advertising . The ideal candidate is both creatively visionary and analytically minded, with a deep understanding of social trends, creator partnerships, and e-commerce performance.

Key Responsibilities

• Develop and execute comprehensive social media strategies across  Instagram, TikTok, YouTube, Pinterest, X (Twitter), and emerging platforms
• Create, oversee, and optimize engaging content, including AI-generated videos, photos, short-form reels, and ad creatives
• Manage influencer and creator partnerships end-to-end, including outreach, negotiations, contracts, whitelisting, and performance tracking
• Lead TikTok Shop Affiliate programs and live , including creator recruitment, content direction, GMV optimization, and sales attribution
• Plan, launch, and optimize paid social campaigns, with a strong focus on  TikTok Ads (GMV Max)  and performance-based scaling
• Collaborate with internal teams to align social, influencer, and paid strategies with product launches and promotions
• Monitor KPIs, analyze campaign performance, and translate insights into actionable growth strategies
• Stay ahead of social media, fashion, AI, and creator economy trends to continuously evolve brand storytelling

Qualifications

• Proven experience in Social Media Marketing and Social Media Optimization (SMO)
• Strong background in content strategy, copywriting, and visual storytelling
• Hands-on experience using  AI tools for video and image creation
• Solid understanding of TikTok Shop Affiliate marketing , creator commerce, and paid social advertising
• Strong working knowledge of  Shopify , including analytics, integrations, and storefront performance
• Experience managing affiliate and creator platforms such as  Shopify Collabs, Impact, UpPromote, and GRIN
• Excellent communication and relationship-building skills for managing influencers and creators
• Strong analytical skills with the ability to assess performance metrics and optimize ROI
• Passion for fashion, lifestyle, and digital culture
• Bachelor’s degree in Marketing, Communications, or a related field preferred
• Experience with social media management, analytics, and tracking platforms

Why Join BARABAS

• Work with a fast-growing fashion brand with bold creative freedom
• Lead cutting-edge initiatives in  AI content, TikTok Shop, and creator commerce
• Collaborative, in-house team environment in Los Angeles
• Opportunity to make a measurable impact on brand growth and revenue