Social Media & Paid Media Lead

WHO WE ARE

myWHY Agency is a Chicago-based, Black-owned, all women-led global integrated marketing and creative agency that helps purpose-driven brands and transformational leaders tell stories that resonate and campaigns that produce measurable results. We work exclusively with mission-focused organizations, visionary founders, and brands committed to lasting impact and meaningful growth.

We believe that meaningful marketing starts with understanding purpose. Our approach goes beyond traditional tactics to develop brand narratives, strategic campaigns, and digital experiences that build trust, expand community reach, and create long-term value. Whether through brand strategy, creative content, organic social growth, paid social media, influencer partnerships, or public relations, we focus on integrated solutions that drive engagement and amplify impact.

Our work is grounded in our B.R.A.V.E. values:

● Be real, authentic, and transparent

● Respect all team members and communities

● Ask questions and challenge the status quo

● Value details

● Empower each other to create marketing with integrity

THE ROLE

We are seeking a full-time Social Media & Paid Media lead who can own social media in its entirety.

This is not a posting role. This is a strategic and execution-heavy position for someone who can manage:

● Organic social strategy and execution from start to finish

● Paid Meta advertising from strategy to optimization

● Content planning and creation

● Performance tracking and reporting

● Community engagement and growth

You will be responsible for driving measurable growth across platforms while maintaining brand integrity and strategic alignment.

This role requires someone who can think strategically, execute independently, and optimize continuously.

WHAT YOU WILL OWN

Organic Social Media (End-to-End)

● Develop comprehensive social media strategies aligned with client goals

● Build monthly content calendars rooted in campaign objectives

● Create written, visual, and short-form video content

● Direct or execute content shoots when needed

● Manage publishing across platforms including Instagram, Facebook, LinkedIn, TikTok, and others as relevant

● Monitor engagement, DMs, and community conversations

● Identify trends and adapt content in real time

● Build audience growth strategies and engagement funnels

● Track KPIs including reach, engagement rate, saves, shares, conversions, and growth

You will be accountable for results, not just activity.

Paid Meta Advertising (Full Funnel Ownership)

● Develop paid media strategy aligned with revenue and growth goals

● Build, launch, and manage campaigns inside Meta Ads Manager

● Structure campaigns across awareness, consideration, and conversion stages

● Conduct audience research and targeting strategy

● Develop creative briefs and ad messaging

● Manage A/B testing for copy, creative, audiences, and placements

● Optimize campaigns weekly based on performance data

● Monitor CAC, ROAS, CTR, CPM, and conversion rates

● Report performance insights and recommend strategic pivots

You must be comfortable managing budgets and making data-backed decisions.

Content Creation & Creative Direction

● Write compelling captions and conversion-driven ad copy

● Develop hooks and scripts for short-form video

● Collaborate with designers or create simple graphics when needed

● Ensure content aligns with brand voice and tone

● Identify UGC opportunities and influencer integration

You understand that strong creative drives strong performance.

Reporting & Analytics

● Define and track KPIs aligned with client objectives

● Prepare monthly performance reports with insights, not just numbers

● Translate analytics into strategic recommendations

● Identify growth opportunities and areas for optimization

WHO YOU ARE

● Strategic thinker who understands full-funnel marketing

● Highly proficient in Meta Ads Manager

● Deep understanding of organic growth strategy across platforms

● Strong copywriter and storyteller

● Comfortable analyzing data and making optimization decisions

● Organized and self-directed

● Able to manage multiple accounts without losing detail

● Proactive and solutions-oriented

You take ownership. You do not wait to be told what to do next.

REQUIRED EXPERIENCE

● 3 to 5+ years managing organic social media professionally

● 3+ years running Meta paid ads with documented results

● Demonstrated experience increasing engagement, growth, and conversions

● Experience managing multiple brands or accounts

● Strong understanding of content strategy and short-form video trends

● Ability to show case studies or performance examples

BONUS IF YOU HAVE

● Experience with CPG, wellness, or purpose-driven brands

● Experience with TikTok ads or LinkedIn ads

● Basic design skills in Canva or Adobe

● Experience with influencer campaigns

● Understanding of SEO integration within social strategy

WHAT SUCCESS LOOKS LIKE IN THIS ROLE

● Measurable audience growth

● Improved engagement and community interaction

● Strong, consistent brand voice

● Paid campaigns that drive conversions and positive ROAS

● Clear reporting that connects social performance to business results

EMPLOYMENT DETAILS

Full-time Remote or hybrid depending on location Competitive salary based on experience

Perks & Benefits

● Medical, Dental, Vision: multiple BCBS plans

● Paid Time Off: 3 weeks per year + 12 paid holidays + 1 floating holiday

● Sick/Mental Health Time: 1 hour accrued per 30 hours worked

● Parental Leave: maternity and paternity

● 401k with match

● Flexible Work: hybrid/remote-first with occasional travel (must reside in Chicago area)

myWHY Agency, Inc. is an equal opportunity employer. We welcome applicants of diverse backgrounds and hire without regard to race, color, gender, religion, national origin, ancestry, citizenship, disability, age, sexual orientation, or any other legally protected characteristic.

Pay: From $50,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Parental leave
• Retirement plan
• Vision insurance

Work Location: Hybrid remote in Chicago, IL 60615