Director of Social Strategy, Sports

Director of Social Strategy, Sports

Las Vegas, NV, United States (Hybrid)

HOT JOB

WE ARE CAESARS

At Caesars Entertainment, our Mission, Vision & Values reflect our unique purpose, providing people with possibilities and places to have fun. Our Mission, Vision & Values represent a unifying and inspiring way forward, and all Team Members are expected to uphold them.

Our Mission: “Create the Extraordinary"

Our Vision: “We create spectacular worlds that immerse, inspire and connect you. We don’t perform magic; we create it with excellence.”

Our Values: “Blaze the Trail, Together We Win, All-In on Service”

Our corporate social responsibility framework, People Planet Play, represents our continuous dedication to enhancing economic development, uplifting the wellbeing of our Team Members and their families, and making positive contributions to the communities we operate in.

JOB SUMMARY

Caesars Sportsbook is looking for a talented, creative social media strategist and leader for the role of Director of Social Strategy, Sports, who loves all sports and social media, has knowledge of the sports betting landscape, is full of ideas, and can thrive in a start-up environment to lead our social media and content strategy team with the ideation, production, editing, and scheduling of content for our sports betting vertical. This position will report to the Vice President, Enterprise Social Media & Digital Reputation at Caesars Entertainment. This role is for someone who thinks big and gets things done. HOW YOU WILL CREATE THE EXTRAORDINARY

• Provide visionary leadership in developing integrated, league specific social strategies across NFL, NBA, MLB, NHL, and other major sports, ensuring alignment with the broader sports calendar and brand goals while driving innovation in content, partnerships, promotions, and digital reputation
• Mentor, coach, and grow a high performing social team, empowering individual contributors through clear delegation, structured development plans, and hands-on guidance in maintaining dynamic, accurate content calendars and editorial processes
• Lead cross‑functional brainstorms and creative acceleration sessions to inspire original thinking, uncover new content opportunities, develop relevant storylines in sports culture and sports betting, and foster a culture of innovation within the team.
• Serve as a strategic partner to PR, Trading, Field Marketing, Operations, and other key stakeholders, ensuring social strategy amplifies business priorities and seamlessly complements integrated marketing initiatives.
• Oversee real‑time cultural and sports trend monitoring, guiding the team in proactive participation in sports moments, engagement, and conversations that elevate the Caesars Sportsbook brand voice.
• Leverage deep understanding of the Caesars Rewards loyalty ecosystem to strategically integrate partnerships, VIP experiences, and marquee events into social content, maximizing visibility, driving cross‑channel engagement, and creating compelling FOMO‑driven moments that showcase the program’s value.
• Design and lead the Sportsbook influencer marketing strategy, including selection, activation planning, and execution for major events and seasonal campaigns.
• Establish a strong performance measurement framework, directing the team in producing actionable channel and content reports, and translating insights into strategic optimizations and future planning.
• Cultivate and maintain channel specific strategies with priority social platforms (Instagram, Facebook, X, YouTube, etc.), positioning Caesars Sportsbook as the community for sports bettors and general sports enthusiasts
• Champion operational excellence and governance, modeling best in class adherence to enterprise IT protocols, workflow standards, and process consistency across all social functions.
• Lead the social care and digital reputation functions, overseeing community management, customer response, and app store/social reputation strategy to ensure a consistent and positive brand presence.
• Drive team accountability and operational clarity through strong project management, effective communication frameworks, and performance‑oriented metrics across all initiatives.
• Live cover events activations as needed, ensuring on‑site social coverage is strategic, engaging, and aligned with business goals.
• Foster a collaborative, positive, and adaptable team culture, effectively partnering with a wide range of personalities and departments at all organizational levels.

WHAT YOU WILL NEED

• Bachelor’s degree in related field and/or equivalent work experience required
• 8+ years of experience working in social media, preferably in sports, with strategy and leadership experience
• Extensive passion and knowledge of sports and social media
• An “always-on” mentality as the sports world is constant, with availability to work nights and weekends
• Candidate should be self-motivated; detail orientated, and prioritize multiple tasks
• Excellent written skills with the ability to adapt and represent a variety of brand voices
• Other desired skills include time management skills, critical thinking, problem-solving, and presentation skills
• Adobe Photoshop and Lightroom experience is a plus

Other Minimum Qualifications:

• Ambition: Proactively seeks opportunities to learn & grow.
• Initiative: Acts and thinks beyond tasks to accomplish goals.
• Team Focused: Ensures understanding, cooperation and consistency within and between departments. Encourages collaboration and proactively builds rapport with others. Is easy to approach and talk to.
• Self-Awareness: Genuine understanding of personal strengths and weaknesses.
• Environmental Radar: Understands how to get things done and when to involve others in decisions.
• Business Intelligence: Understands how our organization works. Demonstrates an understanding of the key business metrics in his/her world.
• Problem finding: Routinely looks to improve services, processes, and strategies.
• Creativity: Takes advantage of difficult or unusual situations to develop unique approaches and useful
• Professionalism: Maintains composure amid challenges; develops, applies, and adheres to standard operating procedures.
• Functional Knowledge/Skills: Has the knowledge and skills to do the job at a high level of accomplishment.
• Effectiveness: Effectively manages work and resources to meet timelines and goals amid competing priorities. Consistently demonstrates organization and time management skills.
• Communication: Prepares clear, concise, and well-organized written and verbal communications. Demonstrates active listening. Provides timely and consistent follow-up.

Essential Job Functions:

• Fast paced environment, multiple tasks to be handled under time constraint.
• Must be able to handle a heavy business volume, and sensitive situations relating to team member and guest problems, in a timely manner.
• Ability to simultaneously manage several projects and not be frustrated by changing priorities and unforeseen obstacles to achieving objectives.
• Respond to visual and aural cues.
• Must have manual dexterity to operate all office equipment.
• Must be able to maneuver around office and property.
• Must be able to work independently.
• Must be able to lift and carry 10 pounds.
• Must be able to bend, crouch, kneel, twist and work at a desk/counter when performing functions of the job.

ABOUT US

At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through the development of new resorts, expansions and acquisitions. Our resorts operate primarily under the Caesars®, Harrah's®, Horseshoe® and Eldorado® brand names. We focus on building loyalty and value with our guests through a combination of impeccable service, operational excellence and technological leadership. The company is committed to its Team Members, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework.

Our Caesars family is driven by our Mission, Vision and Values. We take great pride in living these values – Together We Win, All In On Service and Blaze the Trail – every day. Our mission, “Create the Extraordinary”. Our vision, “Create spectacular worlds. That immerse, inspire and connect you. We don’t perform magic; we create it with excellence. #WeAreCaesars”. If you are ready to create some magic, we invite you to explore our dynamic, yet unique, career opportunities.

TOGETHER WE WIN

We believe in delivering family-style service—an approach that fosters warmth, connection, and a genuine sense of belonging. Our team treats every guest and colleague with the same care and hospitality we would extend to family, creating a welcoming environment built on respect, teamwork, and personalized attention. Whether assisting customers or collaborating with coworkers, we prioritize service that is thoughtful, supportive, and rooted in genuine relationships.

DISCLAIMER

The below statements are intended to describe the general nature and level of work being performed in this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of the position. The Company reserves the right to make changes to the job description whenever necessary.

As part of the onboarding process for new hires, candidates will be required to complete a background check. In addition, pre-employment drug testing is mandatory for any role operating a motor vehicle (Valet, Bus Drivers, Limo Drivers), Facilities and/or Engineering, Lifeguards, Pilots, Security and Surveillance roles. Pre-employment screenings will be completed prior to an offer being extended, except where applicable law requires that such pre-employment screening may occur post-offer. The Company is an equal opportunity employer and does not discriminate against employees or applicants based on race, color, national origin, sex, age over 40, religion, disability, sexual orientation, gender identity or expression, veteran status, marital status, or any other characteristic protected by law.

ADA

Caesars Entertainment will engage in an interactive process and make reasonable accommodations, as required by law, for individuals with disabilities or to accommodate pregnancy, pregnancy-related conditions, or where a conflict exists between the position and an individuals’ religious beliefs or practices.

EQUAL EMPLOYMENT OPPORTUNITY

Caesars Entertainment is an Equal Opportunity Employer. Caesars Entertainment will not discriminate against any employee or applicant based upon a person’s race, color, creed, religion, national origin, sex, marital status, disability, status with regard to public assistance, age, sexual or affectional orientation, gender identity, familial status, ancestry, local human rights commission activity, citizenship, genetic information, protected veteran or military status, or any other protected class.