Social Media and Marketing Coordinator

Job Overview
We are seeking a dynamic and energetic Social Media and Marketing Coordinator to elevate our brand presence across digital platforms. In this role, you will craft compelling content, manage social media channels, and implement innovative marketing strategies that resonate with our target audience. Your passion for digital marketing, combined with your creative flair and analytical mindset, will drive engagement, boost brand awareness, and support our overall marketing objectives. This paid position offers an exciting opportunity to make a tangible impact in a fast-paced, collaborative environment.

Duties

• Develop and execute engaging social media campaigns across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase followers and interaction.
• Create high-quality visual content using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to enhance brand storytelling.
• Manage social media scheduling and monitoring using tools like Hootsuite and Buffer to ensure consistent posting and real-time engagement.
• Conduct social listening to monitor brand reputation, industry trends, and customer feedback for actionable insights.
• Optimize content for SEO by conducting keyword research and integrating relevant keywords into posts to improve visibility on search engines.
• Analyze web analytics with Google Analytics and web analytics tools to measure campaign performance and refine strategies accordingly.
• Collaborate with the public relations team to develop branding initiatives, press releases, and community outreach efforts.
• Oversee Facebook Advertising campaigns to target specific audiences effectively and maximize ROI.
• Coordinate photography and video editing projects to produce compelling multimedia content for various channels.
• Maintain strong relationship management with influencers, partners, and community members to foster brand loyalty.

Requirements

• Proven experience in social media management, digital marketing, or related roles with a portfolio of successful campaigns.
• Proficiency in graphic design software including Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Familiarity with social media management tools such as Hootsuite and Buffer for scheduling and analytics.
• Strong understanding of SEO principles, keyword research techniques, and web analytics platforms like Google Analytics.
• Knowledge of social listening tools to monitor brand reputation and industry trends effectively.
• Experience in content creation including photography, video editing (video editing skills are a plus), proofreading, and storytelling.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Excellent communication skills with an eye for detail in proofreading and messaging consistency.
• A passion for digital marketing trends, branding strategies, e-commerce platforms, and public relations practices. Join us as our Social Media and Marketing Coordinator — where your creativity fuels our growth! This paid role offers the chance to develop your skills in a vibrant setting while making a meaningful impact on our brand’s journey forward.

Job Type: Part-time

Pay: $17.00 - $22.00 per hour

Expected hours: No less than 20 per week

Work Location: In person