Director of Social Media & Marketing

Overview
Are you a dynamic, innovative leader passionate about shaping compelling social media narratives and driving impactful marketing strategies? We are seeking a visionary Director of Social Media & Marketing to elevate our brand presence across digital platforms. In this role, you will craft engaging content, develop strategic campaigns, and foster meaningful relationships with our audience. Your expertise will help us connect authentically with our community, boost brand awareness, and accelerate growth through creative storytelling and data-driven insights. Join us to lead a vibrant team dedicated to transforming digital engagement into measurable success!

Duties

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and emerging channels to increase brand visibility and engagement.
• Oversee content creation including graphic design, photography, video editing, and proofreading to ensure high-quality, on-brand messaging.
• Manage social listening tools to monitor brand reputation, industry trends, and customer feedback for continuous improvement.
• Implement SEO best practices and conduct keyword research to optimize content for search engines and enhance web traffic.
• Utilize social media management tools like Hootsuite and Buffer to schedule posts, analyze performance metrics via Google Analytics and web analytics tools, and generate actionable reports.
• Lead public relations initiatives by cultivating relationships with media outlets, influencers, and community partners to amplify brand messaging.
• Coordinate Facebook Advertising campaigns and other paid social media efforts to maximize reach and ROI.
• Collaborate with cross-functional teams including E-commerce, branding, and digital marketing to align campaigns with overall business objectives.
• Stay current on industry trends in social media marketing, graphic design software such as Adobe Creative Suite (Photoshop, Illustrator), and emerging digital tools to keep our strategies innovative.

Experience

• Proven experience in leading social media marketing teams within a fast-paced environment.
• Strong background in content creation—graphic design, video editing, photography—and proficiency with Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Demonstrated success in developing SEO strategies and executing keyword research for digital campaigns.
• Extensive knowledge of social listening tools and web analytics platforms like Google Analytics.
• Skilled in managing social media management applications such as Hootsuite and Buffer for scheduling and reporting purposes.
• Experience managing Facebook Advertising campaigns with a focus on audience targeting and performance optimization.
• Excellent relationship management skills with the ability to build partnerships with media outlets, influencers, and internal stakeholders.
• Familiarity with branding principles, public relations tactics, e-commerce integration, and digital marketing best practices.
• Ability to analyze data insights to refine strategies continuously while maintaining a creative approach that resonates with diverse audiences. Join us as we harness the power of social media & marketing innovation! Bring your passion for storytelling, your strategic mindset, and your enthusiasm for creating impactful digital experiences that inspire action!

Pay: $18.00 - $20.00 per hour

Work Location: In person