Brand Marketing Specialist

Russell Tobin's client, an American specialty retail company, is hiring a Brand Marketing Specialist in Reynoldsburg, OH

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Employment Type: Contract/Hybrid

Location: Reynoldsburg, OH 43068 (Hybrid)

Duration: 4+ months with possible extension or conversion

Pay range: $40/hr - $41/hr W2

Schedule: Mon – Fri

Job Overview:

As a key member of the brand strategy team, this Specialist role (contractor) will support the execution and optimization of marketing messages across digital and store touchpoints that align with overarching seasonal and organizational strategies.

In addition to ensuring integrated marketing campaigns are executed according to laid-out strategies, this person will also support the identification, development, and execution of fast-chase agility strategies that the business needs to adopt to improve the relevance, engagement, and success of marketing communications.

Lastly, this role will support special projects on an as-needed basis and serve as the brand's store marketing liaison—ensuring that seasonal strategies and promotional activities are holistically briefed and executed, resulting in a seamless omni-channel customer experience.

Your Impact

1. IN-SEASON CONTENT STRATEGY - FULL PRICE COMMUNICATIONS

• Post photo shoot, ensure that pre-season strategies are carried through to executions across all store and digital channels (inclusive of site, app, social, e-mail, SMS/Push, and paid media) for a holistic Go-To-Market Strategy, with a primary focus on Lifestyle Categories.
• Maintain the Weekly Content Calendar and prepare for weekly in-season briefings with channel and creative partners.
• Responsible for identifying and acting upon fast-chase trend and cultural relevance opportunities, including amplifying in-season influencer content; quickly assemble proper cross-functional partners and execute with agility.
• Support the Weekly Edits strategy and execution, including the development of site landing experiences in partnership with digital merchandising.

2. HINDSIGHT TO ACTION & PROMOTIONAL COMMUNICATIONS

• Support actions from the in-season process: attend weekly working team business meetings.
• Support the Brand Strategy Marketing team in compiling overarching seasonal hindsights and develop the consolidated marketing POV that will help drive future marketing actions.
• Drive promotional storytelling strategy, including GWPs, as part of in-season optimization: attend offer-related meetings and milestones and ensure overarching best practices are carried out across digital and store marketing touchpoints.

3. SPECIAL PROJECTS

• Support execution for special projects that connect marketing brand strategy goals to seasonal storytelling.
• Support in-store signage execution and events as needed.
• Support pre-season storytelling as needed.

Qualifications

• Bachelor’s Degree in Marketing, Communications, or equivalent preferred.
• 2-3 years of relevant working experience, which may include internship experiences.
• Fashion retail experience a plus.
• Detail-oriented, with the ability to juggle multiple tasks and projects, and strong prioritization skills to meet deadlines.
• Excellent organization and time management skills.
• Ability to work in a fast-paced environment.
• Strong presentation, communication, and writing skills.
• Hybrid role: in-office approximately two days per week or as needed depending on meeting schedules.

Benefits that Russell Tobin offers:

Russell Tobin offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.