Associate Director, Influencer Creative

Role Overview

The Associate Director, Influencer Creative is a senior creative leadership role responsible for bringing creator-led ideas to life across influencer and social platforms. This role partners closely with the Creative Director to translate brand strategy into social-first, culturally fluent creator content, ensuring creative quality and consistency from concept through execution.

The Associate Director is both a hands-on creative leader and a team mentor, guiding

day-to-day creative development while collaborating cross-functionally with Creator Activation, Strategy, Account, and Production teams. This role plays a critical part in maintaining Creo’s creative standards across always-on and tentpole influencer programs.

Core Responsibilities

Creative Development & Execution

• Lead day-to-day creative development for influencer and creator led campaigns, from brief through delivery.
• Translate creative direction and brand priorities into:
• Creator briefs
• Content concepts
• Platform native executions
• Ensure creative output is:
• Social first
• Culturally relevant
• Platform appropriate
• Oversee creative quality across concepts , content drafts, revisions, and final deliverables.

Creator-Led Storytelling

• Partner with Creator Activation to ensure creative ideas are executable within creator constraints and timelines.
• Support creator briefing sessions by:
• Clarifying creative intent
• Providing examples and inspiration
• Guiding tone, narrative, and format
• Review creator content to ensure alignment with creative vision, brand guidelines, and platform best practices prior to launch.

Collaboration & Cross Functional Partnership

• Work closely with:
• Creative Director on vision and direction
• Creator Activation on creative development , execution and delivery
• Account and Strategy teams on alignment to client objectives
• Collaborate with production partners to bring ideas to life efficiently and at scale.
• Participate in internal and client facing reviews, clearly articulating creative rationale and recommendations.

Creative Standards & Consistency

• Help uphold Creo’s creative standards across influencer content.
• Ensure influencer work ladders into broader brand platforms and maintains consistency across channels.
• Support the development of creative examples, best practices, and case study materials as needed.

Qualifications

• 6–8+ years of experience in creative roles within social or influencer environments.
• Strong understanding of:
• Influencer and creator ecosystems
• Social platforms and content formats
• Cultural trends and audience behavior
• Proven experience developing creative ideas for social-first AND creator-led campaigns.
• Ability to balance creative ambition with executional realities.
• Strong communication and presentation skills, with comfort presenting and pitching work internally and to clients to achieve buy-in.
• Collaborative mindset and comfort working in a highly integrated, fast-moving environment.