Social Media Manager

THE OPPORTUNITY

Jo & Jax is not just a dancewear brand, we're a movement. Born from a love of dance and a passion for empowering young athletes, Jo & Jax has become one of the most exciting and fast-growing names in competitive dancewear. Our community spans thousands of dancers, coaches, and dance families across the country, and our ambassador program featuring talent ages 8 to 25 is the heartbeat of everything we do.

We're looking for a Social Media Manager who lives and breathes social media, genuinely loves the dance world, and has the vision and hustle to grow the brand. This is a rare opportunity to own the voice of a brand that people are already obsessed with and make it even bigger.

WHAT YOU'LL OWN

Platform Management

• Own and manage 3 Instagram accounts plus our TikTok presence end-to-end
• Develop and execute a platform-specific content strategy that drives growth, engagement, and community
• Maintain a consistent brand voice and aesthetic across all channels that resonates with dancers, dance parents, and the broader lifestyle audience
• Schedule, publish, and monitor all content using best-in-class social and .ai tools.

Content Creation

• Concept, create, and produce scroll-stopping Reels, TikToks, Stories, and static posts that showcase our product and community
• Write sharp, on-brand captions that capture our brand personality, fun, aspirational, and authentically dance
• Stay ahead of trending audio, formats, and challenges, and move fast to capitalize on them
• Collaborate with the owner and Marketing Manager on content direction for product launches, events, competitions, and seasonal campaigns

Ambassador Program & Talent Scouting

• Scout for emerging dance talent and influencers who align with the Jo & Jax brand (ages 8–25)
• Actively manage relationships with our ambassador community, keeping them engaged, activated, and excited
• Coordinate ambassador content deliverables, reposts, and campaign activations
• Identify opportunities to grow the program and bring in fresh, diverse talent across dance styles and platforms

Strategy & Growth

• Analyze performance data weekly and translate insights into actionable content and strategy adjustments
• Track trends in the competitive dance world competition seasons, viral moments, key creators — and build them into our content calendar
• Develop strategies to grow followers, increase reach, and drive conversions across all platforms
• Stay current on algorithm changes and platform updates and adapt our approach accordingly

Collaboration & Events

• Work closely with the Marketing Manager on photo shoots, events, trade shows, and pop-ups
• Capture behind-the-scenes content at events and activations for real-time posting
• Coordinate with photographers, videographers, and creative partners as needed
• Support product launches and drops with well-timed, high-impact social campaigns

YOU ARE

• Deeply knowledgeable about the competitive dance world — you know the competitions, the teams, the choreographers, and the culture
• A natural storyteller who can turn a fitting room moment or a competition weekend into content people share
• Obsessed with social media, you're the first to know about a new TikTok trend, a platform update, or a rising dance creator
• A self-starter who can ideate, execute, and deliver without being micromanaged
• Detail-oriented with strong organizational skills managing multiple accounts and an ambassador roster requires it
• A team player who loves collaborating with a small, passionate team that genuinely cares about what they're building
• Someone who gets excited about a brand that makes dancers feel confident, beautiful, and powerful

QUALIFICATIONS

• 3+ years of social media management experience, ideally with a fashion, lifestyle, dance, or youth-focused brand
• Proven track record of growing Instagram and TikTok accounts with strong engagement
• Experience with Reels and TikTok video creation from filming to editing to posting
• Familiarity with social media scheduling and analytics tools (Later, Sprout Social, Planoly, or similar)
• Strong visual eye and understanding of brand aesthetics
• Experience with or knowledge of the competitive dance industry is a strong plus
• Experience managing influencer or ambassador programs is a strong plus
• Ability to be on-site for events, photo shoots, and activations as needed

WHY JO & JAX

We're a brand that was built with heart. You won't be a number here, you'll be a key part of a tight-knit, creative team that is genuinely passionate about what we make and who we serve. You'll have real ownership over our social presence, direct access to leadership, and the ability to see your work make an immediate impact on a brand that dancers love.

Plus, free dancewear doesn't hurt. 💕

Salary range: (extremely competitive)