Senior Care Marketing Manager

Salary: 75,000 – $95,000

Hybrid - With regular travel to senior centers

Lead the Narrative. Drive Census. Strengthen Seven Communities

Marketing in senior care isn’t about pretty brochures.

It’s about the moment a family says, “This feels right.”

It’s about trust. Reputation. Visibility - And yes — census

Ascentria Care Alliance is seeking a Senior Care Marketing Manager to lead strategy and execution across seven senior care centers. This role sits at the intersection of brand, operations, admissions, and revenue — balancing system-wide consistency with the unique identity of each community.

If you are both strategic and hands-on…

If you understand that occupancy follows clarity and credibility…

If you can turn complex healthcare services into messaging families actually understand…

This is your seat at the table

What You’ll Lead

You won’t “support” marketing

You will drive it

Growth & Census Strategy

• Translate occupancy goals into actionable marketing plans
• Analyze referral trends, payer mix, and competitive positioning
• Identify differentiators that make each center stand out
• Adjust tactics in real time based on performance data

Multi-Site Portfolio Leadership

• Oversee marketing across seven centers
• Balance brand integrity with local nuance
• Prioritize competing requests with structure and diplomacy
• Deliver projects on time — consistently

Campaigns That Convert

• Lead digital ads, email campaigns, social media, print materials
• Craft messaging for families, referral partners, and community stakeholders
• Elevate storytelling that highlights residents, staff, and outcomes
• Ensure compliant, accurate, HIPAA-aware marketing practices

Community & Reputation Building

• Strengthen referral networks and local partnerships
• Support outreach initiatives and visibility efforts
• Manage online reputation with responsiveness and professionalism

This Role Is Measured by Results

This is not vanity marketing.

It’s measurable.

• 90–95% on-time delivery
• 10% quarterly increase in qualified leads
• 25% growth in engagement
• Timely review response coordination
• Direct influence on occupancy performance

You own outcomes — not activity.

Who You Are

✔ A data-driven strategist

✔ A disciplined executor

✔ A confident influencer who builds trust across teams

✔ A strong writer who simplifies complex healthcare messaging

✔ Comfortable managing multiple stakeholders and priorities

✔ Calm under pressure

✔ Relentlessly accountable

You understand vacancy days have financial impact.

You connect marketing to revenue.

You don’t hide behind jargon — you deliver clarity.

Ideal Background

• 4+ years marketing experience (healthcare, senior services, nonprofit, or multi-site preferred)
• Experience supporting census-driven or revenue-based goals
• Strong digital marketing and campaign management skills
• Excellent writing and storytelling ability
• Experience with Adobe Suite, Canva, CRM platforms
• Knowledge of senior living or skilled nursing strongly preferred

Why This Role Matters

Families make one of the most emotional decisions of their lives when choosing senior care.

Your work shapes that decision.

You will help seven communities:

• Build trust
• Increase visibility
• Strengthen reputation
• Drive occupancy
• Tell stories that truly matter

What You Gain

• A strategic leadership role within a growing senior care portfolio
• Direct partnership with regional and operational leadership
• Cross-functional influence
• Meaningful, mission-driven work
• The opportunity to build marketing at scale

If you’re ready to move beyond posting content and step into marketing leadership that drives real business impact —

Apply today and help shape the future of senior care at Ascentria