Director, Marketing and Media Strategy

ABOUT OUR CLIENT:

Our client is the world's largest nonprofit trade association for professional photographers. For more than 150 years, they've championed the power, craft, and integrity of real photography. With the launch of PhotoVision, they have evolved into something new: a hybrid organization - part trade association, part modern media company - producing the world's longest-running photographic magazine, the industry's biggest annual event, and a digital learning and media platform. They're building the leading voice, platform, and growth engine for professional photography in a world that desperately needs what is real. Sound like a pivotal moment for the entire worldwide photographic industry? It is. And we're looking for a leader who can help shape the next era.

This is a rare opportunity to help lead a legacy organization into its next era - to build a modern media platform, grow a national creative community, and champion the future of real photography.

WHAT YOU WILL DO:

The Director of MarketingMedia Strategy will lead the marketing team's strategic direction, data-driven insights, audience growth, brand positioning, and revenue-driving marketing initiatives across the organization. This is not a traditional association marketing role. This is a growth architect role - responsible for expanding product reach, driving membership acquisition, elevating brand, and building a modern media ecosystem that serves photographers, partners, and the industry at large. You will join the senior leadership team, collaborating closely with the CEO and senior staff to drive organizational strategy, culture, and impact. If you thrive in environments where you can build, innovate, and lead with both courage and humility, this is your moment.

Key Responsibilities

• Build and execute a multi-channel audience growth strategy.
• Drive membership acquisition, retention, and lifecycle marketing.
• Expand reach across social, YouTube, podcast platforms, email, and SEO.
• Oversee paid media, performance marketing, and funnel optimization.
• Shape and steward the unified brand voice.
• Lead media brand in the photography space.
• Ensure consistent storytelling across magazine, podcast, events, and digital media channels.
• Partner with editorial, creative, and media teams to amplify content across platforms.
• Develop distribution strategies for video, audio, written, and social content.
• Lead email strategy, segmentation, and lifecycle communication.
• Support content partnerships, influencer collaborations, and community-led growth
• Support sponsorship, advertising, and branded content initiatives.
• Develop campaigns that increase subscription and membership conversions.
• Collaborate with sales and partnerships teams to maximize media value.
• Track and optimize marketing ROI across all channels.
• Build KPI dashboards for audience, engagement, and conversion.
• Lead A/B testing, attribution modeling, and performance analysis.
• Monitor CAC, LTV, retention curves, and funnel performance.
• Use data to inform strategy, creative decisions, and resource allocation.
• Lead, mentor, and develop the MarketingCommunications team.
• Manage agency relationships with confidence and clarity.
• Collaborate across departments with respect, candor, and shared purpose.
• Serve as a key member of the senior leadership team, contributing to organizational strategy and culture.

WHAT YOU NEED:

• At least 5 years in digital marketing, media, audience development, or growth strategy.
• Experience in at least one of the following; digital media company, content network, creator economy / influencer marketing, subscription or membership model, high-growth consumer brand, modern B2B media brand
• Proven track record of growing an audience - with numbers to back it up.
• Deep understanding of modern digital platforms (YouTube, TikTok, Instagram, podcast distribution, email).
• Strong grasp of funnel design, conversion strategy, and lifecycle marketing.
• Fluency in analytics, dashboards, CAC/LTV, attribution, and optimization.
• Ability to lead teams and manage performance
• Experienced with using AI tools, marketing automation, and modern workflow systems.

ADDITIONAL INFORMATION

• Hybrid position in Atlanta, GA (must be local to ATL)
• Compensation: $100-$130k annually + bonus
• Some travel required