Social Media Associate

About the Atlanta Falcons The Atlanta Falcons are a professional American football club and member of the National Football League (NFL). The team’s headquarters and practice facility are located on a 50-acre site in Flowery Branch, Georgia. The Falcons’ NFL expansion franchise was awarded in 1965 and acquired by current owner Arthur Blank, co-founder of Home Depot, in 2002.

Who we are Our Blank Family of Businesses Core Values serve as the foundation for the way we operate at all levels: Put People First - Listen & Respond - Include Everyone - Innovate Continuously - Lead by Example - Give Back to Others

We use our core values as a compass to guide our decisions because they are our North Star. If we live our core values daily, we know everything else will take care of itself. We enjoy a culture rooted in giving back to others through our time, talents, labor, and financial commitment. We are successful when we collaborate with and value each other like family, maintain a hunger to delight guests and continuously innovate, listen closely for even the smallest need for improvement, stand up for convictions, and genuinely own our responsibilities as if our name is on the outside of the building.

Our Ideal Candidates Actively Listen – Take an active role in listening by being present in the moment, using healthy body language, and ensuring joint understanding. When we read between the lines and hear what others are saying and what they are not saying, we encounter amazing opportunities to go the extra mile in serving them. Collaborate – Realize that we are better together than we are alone. We achieve much better results when others have the opportunity to add their diverse perspectives. Be open to feedback and actively seek input from a variety of people at varying levels because the best ideas come from those who are closest to those we serve. Engage in Servant Leadership – Put others ahead of yourself even when it’s difficult. Find opportunities to lead by example in the way you pitch in and help others. Giving back to others is at the heart of what we do. Build Relationships – Cultivate trust in relationships by showing respect and sensitivity. Invest time in helping others to continuously improve by listening to their ideas and helping them to continuously improve. Own Results – Own issues you encounter even when they are outside of your area of responsibility by taking action or seeking out the needed resolution. You are empowered and expected to take risks aimed at exceeding the expectations of our guests. Take advantage of this rare opportunity by utilizing available resources. SOARSKILLS * OPPORTUNITY * ACCESS * READINESS Position Summary The Social Media Associate is part of the Falcons new SOAR Associate Leadership Development Program. This 12-month cohort-style program will provide ongoing, meaningful opportunities for professional development, exposure, and the ability to develop skills critical to the Associate’s future career growth while contributing to our mission of delivering championship teams on and off the field. Positions are offered in numerous departments across football and business operations. Target hires are early talent seeking entry-level opportunities in the sports and entertainment industry. Our 2026 SOAR program will run from May 2026 through April 2027. Roles and Responsibilities* Support the production of social content through pitching, ideating, capturing, and editing content for (but not limited to) TikTok, X, Snapchat, Facebook, Threads, Instagram, YouTube, Shorts, and IG stories

• Routinely support the management of main Atlanta Falcons accounts, along with Falcons’ auxiliary accounts: FalconsFits, FalconsRISE, Freddie Falcon, FalconsCR
• Provide real-time platform coverage and social posts during live games, practice, and team events
• Tag and report social media content by working closely with the Senior Manager, Social Media & Senior Manager, Brand and Digital Partnerships to regularly track and report analytics with the intent of content optimization
• Monitor news. culture, and current trends across social media platforms, and intentionally integrate them into Falcons content in a timely, on-brand manner
• Collaborate closely with the organization to help create content that speaks with the tone and voice of the Falcons brand
• Assist in the management, tracking, and distribution of influencer material
• Support the Senior Manager, Social Media, in responding to fan comments, messages, and community management in general
• Contribute to organic and sponsored content ideation and implementation
• Assist the Integrated Marketing department with other projects as assigned

Qualifications, Required Skills, & Traits* College graduate, Bachelor's or Master's, with a competitive GPA or apprenticeship

• Excellent written and verbal communication skills
• High grammatical proficiency
• Ability to work effectively and relate well with individuals of diverse backgrounds and at all levels of the company
• Proficiency in Microsoft Office (Word, PowerPoint, Excel)
• Extensive sports and football acumen
• Outgoing and professional personality that connects with different walks of life and the Atlanta market
• Ability to work long hours, weekends, and holidays
• Availability to work irregular hours, including weekends and holidays, as needed
• Though this position won’t have 100% travel, the candidate must have the availability to travel locally and nationally when needed
• Experience using social media platforms: Twitter/X, Facebook, Instagram, Snapchat, TikTok, Threads, LinkedIn, YouTube
• Must complete a background check