Social Media Manager

Job Title: Social Media Content Creator & Specialist
Location: Tribeca, New York, NY (On-site 2 Days/Week)
Job Type: Part-Time
Reports to: Branding Manager/Aesthetician and Senior Vice President, Operations

Job Summary:

We are a premier plastic surgery practice based in Tribeca, NY, dedicated to exceptional patient outcomes and luxury-level care. We are seeking a creative, results-driven Social Media Content Creator & Specialist to capture, develop, and manage content that elevates and brings our brand to life online. This person will be responsible for strategizing and executing a compelling digital presence while capturing in-office content including behind-the-scenes footage, surgeon highlights, before-and-afters, and patient testimonials.

The ideal candidate is a hybrid storyteller and strategist—someone who is hands-on with content creation but also driven by analytics and trends. The candidate is flexible, highly organized, visually driven, and comfortable working in a medical and operating room setting with high standards of professionalism and discretion. You’ll work closely with our team 2 days per week on-site to ensure real-time, high-quality content that reflects the precision and aesthetic of the practice.

Key Responsibilities:Content Creation

● Capture, design, and edit original photo and video content including Reels, TikToks, Stories, and before-and-after imagery

● Brainstorm and pitch fresh content ideas based on trends, aesthetic medicine topics, and seasonal moments

● Collaborate with surgeons, staff, and marketing team to ensure content aligns with brand tone and messaging

● Shoot and edit short-form video content regularly while maintaining a consistent aesthetic

● Create and write engaging captions with platform-optimized hashtags and CTAs

Strategy & Execution

● Develop and maintain a comprehensive social media content calendar

● Implement content strategies that align with larger marketing and brand goals

● Use analytics to track engagement, performance, and audience growth, adjusting strategies as needed

● Stay on top of evolving platform features and trends to keep content fresh and effective

Community Engagement

● Monitor and respond to DMs, comments, and tagged content to foster engagement and trust

● Cultivate an authentic online community by maintaining an approachable, brand-aligned voice

● Manage any sensitive comments or patient interactions with discretion and professionalism

● Assist in influencer and partner collaborations where relevant

Qualifications:

● 2+ years of experience in social media management and content creation

● Strong photography and video editing skills using tools like Adobe Creative Suite, CapCut, Canva, or InShot

● Excellent writing and communication skills

● Deep understanding of Instagram, TikTok, Youtube and current platform trends and algorithms

● Highly organized with the ability to manage multiple content streams and deadlines

● Professionalism and discretion in a clinical, high-profile environment

● Availability to be on-site in Tribeca 2 days per week

Preferred:

● Experience in the beauty, aesthetics, wellness, or medical space

● Knowledge of social scheduling tools, and performance tracking software

● Familiarity with paid social ad campaigns and basic influencer marketing

● Comfort filming and interacting with clients and staff in real time

Benefits:

● Flexible schedule and hybrid work structure

● Opportunity to work in a creative, high-end medical environment

● Growth potential within a fast-evolving practice

To Apply:

Please submit your resume, a brief cover letter, and links to your portfolio or social media work. Applications without samples will not be considered.

Job Type: Part-time

Pay: $30,000.00 - $36,000.00 per year

Expected hours: 10 – 20 per week

Work Location: In person