Brand Manager

An established and growing global consumer products organization is seeking a Brand Marketing Manager to lead brand strategy, market expansion, and product commercialization initiatives. This individual will drive brand equity, customer acquisition, and revenue growth while partnering cross-functionally across marketing, product, and sales teams.

This role reports to senior marketing leadership and oversees an Associate Brand Marketing professional.

Key Responsibilities

• Develop and execute integrated marketing strategies to increase brand awareness, expand into new markets, and strengthen customer acquisition and retention efforts.
• Lead go-to-market planning and product commercialization initiatives, including positioning, campaign development, launch execution, promotions, and event strategy.
• Partner cross-functionally with Product, Sales, Customer Experience, and Channel Marketing teams to ensure cohesive and successful product launches.
• Manage and mentor an Associate Brand Marketing team member, translating high-level brand strategy into coordinated execution with clear accountability and measurable outcomes.
• Conduct ongoing market research to identify customer insights, competitive trends, and portfolio opportunities; contribute to pricing, positioning, and product roadmap decisions.
• Oversee online and offline marketing activity to ensure brand consistency, alignment with strategic objectives, and strong customer resonance.
• Analyze performance metrics and campaign results, providing executive summaries and recommendations for optimization.
• Cultivate strong relationships with distributors, retailers, media partners, and industry stakeholders.
• Identify and negotiate strategic partnerships, co-marketing initiatives, influencer collaborations, product placements, and promotional opportunities within targeted segments.
• Support execution of customer marketing and merchandising programs in collaboration with sales teams and regional partners; refine programs based on performance data.
• Uphold brand standards and governance across all marketing initiatives.

Core Competencies

• Strong project management and organizational skills with proficiency in modern productivity tools.
• Comfortable managing workflows and deadlines within project management platforms.
• Clear and persuasive communicator, capable of influencing cross-functional and cross-regional stakeholders.
• Data-driven decision maker with experience analyzing competitive landscapes and performance metrics.
• Demonstrated leadership experience managing and developing direct reports.
• Curiosity and adaptability to learn technical product categories and evolving market trends.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field, or equivalent professional experience.
• Minimum 5 years of experience in brand marketing, channel marketing, or product marketing.
• Experience in consumer electronics, professional equipment, audio/visual, or related technical industries preferred.
• Strong written and verbal English communication skills.
• Ability to travel occasionally for industry events, partner meetings, and regional support.