Growth Marketing Strategist (Content & Media)

Job Summary

WestRay is seeking a thoughtful and organized Content and Growth Strategist to help operate and improve our client content and media systems. We work with professional service firms whose success depends on trust and long term relationships.

In this role you will translate professional expertise into clear communication, coordinate content production, and help identify what messaging actually drives real conversations. Rather than managing brand awareness campaigns, you will help build repeatable acquisition channels through educational content, structured distribution, and measured follow up.

You will work directly with business owners and advisors, guiding them through planning and recording sessions and turning their knowledge into ongoing communication that produces inbound opportunities.

This position is remote within the Dallas Fort Worth metroplex with periodic travel to client offices for filming and planning sessions. We are an early stage company building repeatable systems, not just delivering services. The first hires at WestRay will help shape workflows, standards, and how the company scales. This role is not joining a finished machine. It is helping build one.

Responsibilities

Strategy and Client Planning

· Develop monthly content themes aligned with client goals and real client questions

· Run planning calls and extract insights from subject matter experts

· Prepare recording outlines and guide clients through filming sessions

· Help determine what topics and messaging should be expanded or removed based on audience response

Content Execution

· Write post copy, prompts, and simple outlines for educational content

· Organize publishing calendars and manage posting schedules across platforms

· Coordinate editing and asset preparation using internal or contract editors

· Maintain organized content libraries and documentation

Growth and Media Distribution

· Prepare high performing content for paid distribution testing

· Manage basic audience segments and retargeting groups

· Support content distribution across Instagram, Facebook, TikTok, YouTube, and X

· Track engagement patterns and identify signals of audience interest

Measurement and Optimization

· Review analytics and summarize performance trends

· Identify what content leads to conversations and consultations

· Recommend next steps to improve outcomes

· Assist in refining internal processes and playbooks as the company grows

Experience

· Proven experience in marketing, communications, or growth focused roles involving content planning and execution

· Strong writing ability with clear and concise communication

· Comfort interacting with professionals and leading structured conversations

· Familiarity with social media platforms and their business tools

· Comfort reviewing data and identifying patterns in engagement and performance

· Ability to manage multiple responsibilities without daily supervision

Tools and Familiarity

· Comfort working inside Google Workspace including Docs, Sheets, and Drive organization

· Familiarity with Canva

· Working knowledge of major social platforms including Instagram, Facebook, TikTok, YouTube, and X

· Basic familiarity with native ad platforms such as Meta Ads Manager or Google Ads

· Ability to interpret analytics such as watch time, engagement, and audience behavior

Expert level design or coding skills are not required. Clear thinking and organization are more important than advanced creative software skills.

Ideal Candidate

· Highly organized and self directed

· Comfortable speaking with business owners and advisors

· Writes clearly and explains ideas simply

· Enjoys building systems and improving processes

· Prefers ownership and responsibility over supervision

This role is not suited for influencer marketing or aesthetic focused brand marketing backgrounds.

Compensation

Salary range $55,000 to $65,000 depending on experience

Performance bonuses as the company grows

Remote within DFW with periodic local travel

Major opportunity to grow alongside the company

Job Type: Full-time

Pay: $50,000.00 - $60,000.00 per year

Benefits:

• Flexible schedule
• Paid time off
• Parental leave
• Professional development assistance

Work Location: Remote