Social Media and Marketing Manager

Overview
Are you passionate about crafting compelling stories and engaging audiences across digital platforms? Do you thrive in a fast-paced environment where creativity meets strategic thinking? We are seeking an energetic and detail-oriented Social Media and Marketing Manager to lead our New Jersey Sabers presence. In this role, you will develop innovative marketing campaigns, manage social media channels, and drive brand awareness through dynamic content creation. Your expertise will help us connect authentically with our community, elevate our digital footprint, and achieve measurable growth across all platforms.

Duties

• Develop and execute comprehensive social media strategies aligned with brand goals, utilizing platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create engaging content including graphics, videos, photography, and written posts that resonate with target audiences and enhance brand identity.
• Manage daily social media operations using tools like Canva or Adobe to schedule posts, monitor engagement, and analyze performance metrics.
• Conduct social listening to gather insights on audience sentiment, industry trends, and competitor activities to inform marketing tactics.
• Optimize content for search engines (SEO) and implement keyword research to increase visibility in organic search results.
• Oversee paid advertising campaigns on Facebook and other platforms to maximize reach and ROI through targeted ad strategies.
• Collaborate with public relations teams to coordinate brand messaging, manage relationships with influencers, and handle media inquiries.
• Utilize Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) for graphic design and video editing to produce high-quality visual content.
• Analyze web analytics using Google Analytics and web analytics tools to track campaign performance and refine marketing strategies accordingly.
• Maintain consistent branding across all channels while adapting messaging for different audiences and formats.
• Engage actively with followers by responding to comments, messages, and reviews to foster community loyalty.

Requirements

• Proven experience in social media management and digital marketing with a strong portfolio of successful campaigns.
• Proficiency in graphic design tools such as Adobe Photoshop and Adobe Illustrator; experience with video editing is a plus.
• Familiarity with social media management platforms like Hootsuite or Buffer for scheduling and analytics.
• Solid understanding of SEO principles, keyword research techniques, and web analytics tools including Google Analytics.
• Knowledge of paid advertising strategies on Facebook Advertising platform and other digital ad channels.
• Excellent written communication skills with keen attention to proofreading and content accuracy.
• Ability to develop creative visual content that aligns with branding standards using Adobe Creative Suite applications.
• Strong relationship management skills for collaborating across teams including PR, sales, e-commerce, and creative departments.
• Experience in social listening tools to monitor brand reputation and industry trends effectively.
• Passion for staying current on digital marketing trends such as social media marketing innovations, video content creation, and emerging platforms. Join us as a vital part of our dynamic team where your creativity fuels our growth! We are committed to fostering an inclusive environment that values innovation, collaboration, and professional development—all while making a meaningful impact through compelling storytelling across digital landscapes.

Job Types: Full-time, Contract

Pay: $48,711.54 - $58,663.36 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off

Work Location: In person