Social Media Specialist

We grow the world’s BEST Strawberries & that wouldn’t be possible without our Supporting Teams!

As part of our Marketing Team, the Social Media Specialist builds the strategy for our organic social platforms, and will produce some but not all in-house social assets, with the goals of audience engagement and impacting consumer buying decisions. The role also includes active community engagement and consumer care.

What you’ll be responsible for:

• Build the strategy and asset pipeline for Oishii’s organic social media platforms (Instagram as our core platform, but includes halo platforms such as LinkedIn, X, and working closely with the Sr Marketing Manager to repurpose content for paid TikTok ads) with a focus on on-brand, engaging copy and content that helps drive brand awareness.
• Work with Oishii PR team and outside partners to seed berries and manage the flow of incoming content that delivers on marketing initiatives and seasonal campaigns.
  • Create & execute PR and influencer mailers (boxes, themed mailers, baskets, merch, gift cards etc).
  • Arrange delivery and at times make deliveries to Oishii VIPs and collab partners to ensure the absolute best experience!
• Manage relationships with 8-12 external content creators and existing or potential brand partners per quarter, acting as a key contact for the brand and brand visual aesthetic.
• Manage internal requests from various stakeholders on using our social handle to support retailers and other marketing initiatives, prioritizing the most impactful and strategic needs first
• Working closely with the Creative Director to ensure all copy and content aligns with brand identity, campaigns, and storytelling goals.
  • Attend Oishii activations and events to capture content, edit video and still images in-app for social posts, and write headlines & body copy for social posts
• Work closely with the creative team to develop and create content series at least 1-2 times a quarter (Person-on-the-Street interviews, Staff Interviews, Farm Education Videos, etc.)
• Provide ongoing community engagement across all Oishii social platforms (IG, Facebook, TikTok, Pinterest) including: liking, hearting, commenting on owned and earned content, as well as partner and retailer brands. Engagement is a critical metric and this is an imperative for keeping accounts healthy.
• Social Housekeeping: organizing UGC content, updating analytics tracker, reporting on monthly KPI’s & success metrics.
• Consumer Experience: Fielding and responding to consumer feedback regarding fresh berries and shelf stable products (eg Jam) via DMs, public messages, or emails and ensuring a positive follow-up experience for the consumer

Who will love this job: Individuals who identify with our Core Values and exhibit skills within those values will thrive at Oishii.

• One Team, One Fight!
  • Ability to quickly shift priorities to meet deadlines and effectively communicate, both verbally and in writing, clearly, concisely and with purpose.
  • Outgoing and collaborative work style- Ability to work cross functionally at all levels and collaborate at various levels of the organization.
• Focus
  • Ability to remove obstacles in order to prioritize which could include problem solving, working through ambiguity and using fact based or sound judgment.
  • Ability to work independently, with a high attention to detail, and ability to create structure & process where none may exist.
• GSD (Get Sh** Done!)
  • Capable of prioritizing tasks and always considering the resources available when doing so.
  • A bias for action! Ability to hold yourself accountable and take ownership of driving results that impact company outcomes.

What we look for in a Social Media Specialist:

• Bachelor's degree in marketing or a related field.
• Please provide a digital portfolio of your work within your resume or cover letter
• 2+ years of Social Media and Content experience required; Current knowledge of industry trends, best practices, and emerging technologies in brand marketing, and social media space.
• Trend and pop culture maven: you have a strong awareness of trends and are “in the know.”
• Has a good eye and curation ability – can pick out the right photography or content to use at a given time
• Photography Skills: Must be confident with a camera and have an interest in photography / video content capture.
• Basic Copy Writing – Able to understand a writing style and use it for social media captions
• Graphic design, Video editing, & copy writing skills are a plus
• Proficient with social media management platforms (eg Sprout Social, Hootsuite) and our productivity software (eg Asana, Slack and Google Suite)
• This is in an onsite role in Jersey City, NJ and requires occasional travel to our additional production facilities (currently Philipsburg, NJ), as well as stores where Oishii products are sold to capture content.
• Also up to 25% overnight travel regularly across the US & Canada for partnership drops, influencer seedings and campaign assistance. Can be up to two weeks a month during peak periods.

Perks at Oishii:

• Compensation: $60,000 - $65,000 plus equity
• Medical, dental, vision, 401(K)
• 100% Employer Paid Life Insurance + Long Term Disability Insurance
• Paid Parental leave, Paid Time Off, Paid Sick Time
• Paid Training & 7 Paid Holidays
• Office social events including happy hours, parties, and community service projects
• Employee activity groups for basketball players, Yoga Enthusiasts, runners…

About Us:

At Oishii, we grow the best berries in the world by deploying ground-breaking vertical farming technology that pushes the boundaries of agriculture. We’re the first in the WORLD to grow fruit in an indoor vertical farm at commercial scale. Our proprietary technology enables us to grow the very best produce year-round, at the same high level of quality, all without using any pesticides.

Oishii has been profiled in Eater, NPR, Time Magazine, and Fortune. Oishi was also one of the Fast Companies Most Innovative Companies of 2022. https://www.fastcompany.com/90724410/most\-innovative\-companies\-food\-2022

At Oishii, everything we do works toward accomplishing our mission of transforming agriculture sustainably while bringing produce that truly delights people everywhere. This requires farmers, engineers, scientists, product managers, and members of many other backgrounds to work together day-in and day-out to innovate, while operating increasingly large farms. We have an amazing mission-driven team of highly motivated and engaged members.

Learn More https://oishii.com/.