Marketing Specialist

Job Title: Marketing Specialist (Brand)

Location: New York, NY

Duration: 4 Months Contract + High Possibility of Extension

Hybrid (~2 days in office per week, 3 days remote)

Job Description:

• As a key member of the company's brand strategy team, this Specialist role will support with the execution and optimization of marketing messages across digital and store touchpoints that foot back to overarching seasonal and organizational strategies.
• In addition to running point on ensuring integrated marketing campaigns are being executed according to laid out strategies, this person will also support with identifying, developing, and executing fast-chase agility strategies that our business needs to adopt to improve the relevance, engagement, and success of our marketing communications.
• Lastly, this role will support special projects on an as needed basis and serve as the brand store marketing liaison - ensuring that the seasonal strategies and promotional activities are holistically briefed and executed, resulting in a seamless omni-channel customer experience.

Your Impact:

IN-SEASON CONTENT STRATEGY - FULL PRICE COMMUNICATIONS

• Post photo shoot, ensures that pre-season strategies are carrying through to executions across all store/digital channels inclusive of site, app, social, e-mail, SMS/Push and paid media for a holistic Go-To-Market Strategy for our customers, with a primary focus on our Lifestyle Categories (Sleep, Lingerie, Apparel, Sport, Swim, Accessories, and Third-Party brands)
• Ensure our Weekly Content Calendar is up to date, and prepare for weekly in-season briefings to channel and creative partners
• Responsible for elevating and acting upon fast chase trend/cultural relevance opportunities, including amplifying in-season influencer content; quickly assemble proper cross functional partners and execute with agility
• Support our Weekly Edits strategy and execution, including the development of site landing experiences in partnership with digital merchandising

HINDSIGHT TO ACTION & PROMOTIONAL COMMUNICATIONS

• Supports actions from Monday hindsight + Tuesday action in-season process: attends Monday and Tuesday working team business meetings
• Supports Brand Strategy Marketing team with compiling overarching seasonal hindsights and develops the consolidated marketing POV that will help drive future marketing actions
• Drives promotional storytelling strategy, including GWPs, as part of in-season optimization: attends offer-related meetings and milestones and ensures overarching best practices are carried out across digital and store marketing touchpoints

SPECIAL PROJECTS

• Supports execution for special projects that connects the marketing brand strategy goals to seasonal storytelling
• Support In-Store signage execution and events as needed
• Support with pre-season storytelling as needed

Qualifications:

• Bachelor’s Degree in Marketing, Communications, or equivalent preferred
• 2-3 years relevant working experience, can be inclusive of internship experiences
• Fashion retail experience a plus
• Detailed oriented, with the ability to juggle multiple tasks, projects, and strong prioritization skills to meet deadlines
• Excellent organization and time management skills
• Ability to work in a fast-paced environment
• Strong presentation, communication, and writing skills.

(Brand Marketing Specialist, Integrated Marketing Specialist, Omnichannel Marketing Specialist, Retail Marketing Specialist, Marketing Campaign Specialist, Brand Strategy Specialist, Brand Strategy, Integrated Marketing Campaigns, Go-To-Market Strategy, Omnichannel Marketing, In-Season Marketing, Content Strategy, Weekly Content Calendar, Promotional Marketing, Influencer Marketing, Digital Merchandising, Campaign Optimization, Fast-Chase Strategy, Trend Marketing, Store Marketing, Email Marketing, SMS Marketing, Paid Media, Marketing Analytics, Cross-Functional Collaboration, Retail Marketing)

#REQNon-IT

Job Type: Contract

Pay: $41.38 per hour

Ability to Commute:

• New York, NY 10038 (Required)

Work Location: Hybrid remote in New York, NY 10038