Marketing & Brand Coordinator (1 yr exp required)

We are seeking a creative, strategic, and organized Marketing & Brand Coordinator to lead and execute marketing efforts for our spa/salon/medical spa while overseeing the integrity and growth of our brand. This role is responsible not only for content creation and campaign execution, but also for maintaining consistent brand messaging, visual identity, and positioning across all platforms and customer touchpoints.

This position plays a key role in shaping how our brand is perceived in the community and online, ensuring alignment with our values, services, and growth goals.

Key Responsibilities

Brand Oversight & Strategy

• Maintain and protect brand voice, tone, and visual identity across all marketing channels
• Design printed brand materials using Canva or Adobe Creative Suite
• Ensure consistency in messaging across social media, email, SMS, in-spa materials, website, and promotions
• Collaborate with ownership to refine brand positioning and growth strategy
• Monitor brand perception and recommend improvements to strengthen market presence
• Develop campaigns that align with seasonal promotions, service launches, and long-term brand goals

Digital & Content Marketing

• Create content that can be used for Instagram, Facebook, and TikTok
• Capture high-quality photo and video content of treatments, providers, client experiences, and promotions
• Design marketing materials using Canva or Adobe Creative Suite
• Execute and manage email and SMS marketing campaigns
• Assist with paid social media promotions and boosted content
• Track engagement, bookings, ROI, and campaign performance, providing insights and recommendations

Community & Growth Initiatives

• Support in-spa events and brand activations
• Coordinate influencer partnerships and local collaborations
• Identify community engagement opportunities to increase brand awareness and bookings

Qualifications

• 1–3 years of social media, digital marketing, or brand coordination experience (beauty, wellness, retail, or hospitality preferred)
• Understanding of brand strategy and visual consistency
• Experience with email & text marketing platforms
• Basic graphic design and video editing skills
• Strong communication, creativity, and organizational skills
• Comfortable creating content in a live spa/salon environment
• Ability to think both creatively and strategically

If you’re passionate about beauty, branding, and building a recognizable, trusted brand in the community, we’d love to hear from you!

Pay: $21.00 - $30.00 per hour

Expected hours: No more than 20.0 per week

Benefits:

• 401(k)
• Employee discount
• Flexible schedule

Experience:

• Marketing: 1 year (Required)

Work Location: Hybrid remote in Fresno, CA 93704