Local Marketing Manager

About PopStroke

PopStroke is a founder-led brand built by people who believe energy creates results and culture creates momentum. We aren’t here to simply run venues — we’re here to build something special together.

At PopStroke, every team member has limitless potential to become who they want to be. We encourage bold ideas, celebrate growth, and believe that when you’re supported, challenged, and trusted, you rise.

We solve problems together, jump in, and move the needle every day because we care. We lead with ownership, back each other up, and never lose sight of the fun along the way.

This mindset; the drive, the heart, the teamwork is what we call The PopStroke Way.

Our Core Values

Make It Fun

If it’s not fun, rethink how we’re doing it. We bring creativity, positivity, and joy into everything we do, from guest interactions, doing hard things, and how we support one another.

Bring the Energy

Your vibe sets the tone. Every leader and team member influences the experience. Show up with enthusiasm, optimism, and presence.

Roll Up Your Sleeves

See it. Fix it. Jump in.

We are hands on problem solvers that jump in and become part of the solution. We leave things better than we found them.

Own It

Live your role with an owner’s mindset. We take pride in our work, hold ourselves accountable, and treat the business like it’s our own.

Get Off the Hamster Wheel

Don’t repeat yesterday — rethink, improve, grow. We challenge “the way it’s always been done” and are always looking for better ways to serve our guests and each other.

These values are how we show up every day. This is what it means to live The PopStroke Way.

About the role

As Local Marketing Manager, you are the strategic connector and brand ambassador for PopStroke in your community. You’ll take ownership of local marketing efforts for your assigned venue, leveraging your network, knowledge of the market, and 1–3 years of field marketing experience to drive awareness, partnerships, and engagement.

This role is responsible for developing and executing local marketing strategies, building meaningful community relationships, and serving as the point person for all venue-specific marketing initiatives. The Local Marketing Manager also organizes, staffs, and manages local events to ensure flawless execution and maximum impact. You will work closely with both store-level leadership and the corporate marketing team to ensure brand consistency, effective messaging, and measurable results.

Candidates must live in or relocate to the market.

Full-Time, Exempt

Essential Duties

• Represent PopStroke in a positive, professional, and engaging manner across all community touchpoints.
• Maintain in-depth knowledge of all PopStroke offerings, including F&B, events, memberships, and programming.
• Lead field marketing efforts, dedicating significant time to being out in the community with local businesses, schools, sports teams, chambers of commerce, CVBs, and influencers.
• Strategically plan, coordinate, and execute in-venue and off-site marketing activations to strengthen brand presence and generate traffic.
• Organize, staff, and manage local events from start to finish — including scheduling, logistics, vendor coordination, and on-site oversight.
• Recruit, schedule, and oversee part-time brand ambassadors or event staff as needed to support marketing activations.
• Build, negotiate, and manage local partnerships within approved budgets and standards.
• Capture and share brand content for social media and local storytelling.
• Collaborate with corporate marketing to create and implement an annual market-specific plan that maximizes reach and aligns with company goals.
• Provide reporting on outreach activities, event performance, partnership ROI, and overall market impact (weekly, monthly, quarterly).
• Offer insights and recommendations to continuously grow brand awareness and strengthen local positioning.
• Support other duties and responsibilities as assigned.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• 1–3 years of local field marketing, community engagement, or partnership management experience.
• Strong knowledge of the local market/community and a well-connected network.
• Event management experience, including staffing, scheduling, and on-site execution.
• Outgoing, energetic personality with excellent verbal and written communication skills.
• Detail-oriented, organized, and capable of managing multiple priorities in a fast-paced environment.
• Demonstrated ability to work independently while leading and motivating part-time staff or ambassadors.
• Proficiency in Microsoft and/or Google Suite.
• Ability to travel up to 80% within the defined market.
• Flexibility to work nights, weekends, and nontraditional hours as needed for events and activations.

PopStroke is an Equal Opportunity Employer

PopStroke participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.