DUTIES AND RESPONSIBILITIES:

Create and schedule daily social media content across hospitality and retail brands using approved platforms and tools; including Meta, TikTok, YouTube, and Instagram
Collaborate with restaurant, retail, and hospitality partners to highlight specials, events, and new offerings
Create and manage social campaigns, ensuring proper targeting, tracking, and performance optimization
Capture and curate photos and short-form video content for use across social channels
Monitor and respond to guest comments, messages, and reviews in a timely and professional manner
Track and analyze social performance using analytics tools; prepare monthly reports with insights and recommendations
Support influencer partnerships and cross-promotions with Marketing and Public Relations teams
Collaborate with Creative Services on visual assets and copywriting for campaigns
Coordinate live social coverage during events, concerts, and seasonal activations
Identify trends, hashtags, and emerging platforms to keep OWA’s digital presence relevant and engaging
Work closely with Creative Services and Marketing teams to ensure consistent brand voice and visual identity
Stay informed on social media trends, platform updates, and competitor activity
Other duties as assigned

QUALIFICATIONS:

Bachelor’s degree in Marketing, Communications, Public Relations, or related field
Minimum two (2) years of experience managing social media accounts, preferably in hospitality, retail, or tourism
Proficiency with Meta Business Suite and social media scheduling tools is required
Demonstrated experience supporting influencer partnerships and social ad campaigns is required
Demonstrated ability to manage paid and organic campaigns across multiple social platforms is required
Proficiency using Microsoft Word, Excel, and Outlook is required; experience with Adobe Creative Suite is a plus
Strong understanding of brand voice, visual storytelling (including basic photography and short-form video), and content planning is required
Excellent organizational and communication skills
Eligible candidates will be required to submit a project centered around creating social media content for consideration for this role
Ability to manage multiple priorities in a fast-paced environment
Ability to work flexible hours, including evenings, weekends, and holidays, as needed
Must be comfortable working outdoors and visiting multiple property locations for content creation

Social Media Coordinator, Hospitality & Retail

About the job