Photographer/Social Media Manager/Digital Creator

Job Summary

Gelato Boy is seeking a part-time individual to manage our marketing, social media, and overall digital presence. The ideal candidate should possess experience in capturing and editing professional stock images/video, as well as developing informal, behind-the-scenes, and user-generated content suitable for social media platforms. The responsibilities will encompass the entire process, including photography, editing, creating engaging material, posting content, and monitoring Gelato Boy's online presence. Furthermore, this role may evolve to add managing our email newsletter and loyalty program promotions.

Qualifications

• Familiarity and experience with social media influencer marketing, strategies, research and best practices
• Ability to work under pressure, meet key deadlines and manage multiple projects simultaneously
• Proven experience with professional photography cameras, equipment and photo/video editing software
• Demonstrated ability to conceptualize, plan and implement photoshoots
• Knowledge of social media platforms, regulations, systems and trends
• Proven ability to create and develop and implement an effective social media strategy
• Excellent writing, editing, and proofreading skills, with a keen eye for detail and an adaptable tone
• Flexible schedule for social media management and photography opportunities

Responsibilities

• Work closely with the Gelato Boy team to develop compelling, creative, high-quality content that aligns with our brand image, voice and strategy
• Manage monthly content calendar creation and daily content posting on all social media channels
• Ensure all executed content display the highest-quality effort possible in imagery, graphics, copywriting and strategy
• Monthly analysis and reporting of all company's social media efforts
• Execute a timely, consistent and organized approach to company's social media engagement, audience listening and critical online reputation efforts, including but not limited to, responding to and or acknowledging received engagement, comments, reactions, tags, strategic hashtag usage, and reviews
• Copywriting and copywriting flexibility—branding, marketing and technical
• Attend and participate in select company meetings, calls or functions as needed
• Help coordinate on-site company social media efforts and collaborations
• Become an expert in—and an advocate for—Gelato Boy
• Stay current on social media marketing, communications and branding trends and industry news
• Photographing at home, in Gelato Boy stores, at select grocery stores and at production for varied imagery

Preferred Qualifications

• Experience / education in Marketing, Communications, or related field
• Experience in a food content creation
• Basic knowledge of Figma and / or Adobe Creative Suite
• Experience with paid social media advertising campaigns

Please include examples or a portfolio link with your resume.

Job Types: Part-time, Contract

Pay: $25.00 - $30.00 per hour

Expected hours: 10.0 – 15.0 per week

Benefits:

• Employee discount

Application Question(s):

• What makes you interested in this positon?

Experience:

• Photography: 1 year (Preferred)
• Social media management: 1 year (Preferred)

Work Location: Hybrid remote in Boulder, CO 80301