Senior Manager, Influencer Strategy AMS Hub Lead

Job Description Are you an experienced leader in Influencer strategy? Do you have the creative spirit of a content creator with the sharpness of a strategist? Do you have a deep understanding of how selfies can sell products? If so, you’re in luck! The LEGO Group is looking for a seasoned Influencer Strategist to help us build the Americas Influencer Center of Excellence within the LEGO Group’s in-house agency. You’ll collaborate with awesome colleagues across strategy, creative and marketing. This role sits within the Communications Strategy team and reports into the Director of Communications Strategy within the Our LEGO Agency Boston Office.

Core Responsibilities

• Lead the Influencer strategies and best practices within our US, Canada, Mexico and LATAM business units in collaboration with Global Influencer Strategy counterparts
• Build and define influencer communications plans and partnerships combining Owned, Earned, Paid and Shared media for the Americas
• Lead the day-to-day operations of the Americas Influencer Center of Excellence, inclusive of working hand-in-hand with the Influencer Strategy Team, and managing projects with our influencer agency of record
• Help bring creative ideas to life across our influencer ecosystem across our editorial and commercial content calendar, working closely with senior-level colleagues in Brand, Digital Marketing, PR, Events, Social, Retail, Entertainment and creative development
• Partner closely within the comms strategy department to integrate Influencer best practices into the LEGO Group’s Owned, Earned, Shared and Paid media initiatives.
• Maintain a strong pulse of rising trends in the creator economy and developments that impact our ability to connect with consumers
• Collaborate with internal teams and external agency partners on program development and Influencer talent selection and briefs
• Leverage LEGO Group tools to track, analyze and select influencer talent programs

Do your part in our team succeeding Our LEGO Agency is responsible for crafting and building coordinated comms content across all touchpoints owned, earned, shared and paid, and we’re looking for someone to join the team who will build the most engaging and effective messaging for kids, adults and brands.

Do you have what it takes?

• Extensive experience in Influencer content development, with a keen focus on social, digital editorial and retail content
• A proven track record for delivering projects that have positive business impact for enterprise sized brands
• Deep experience using data-driven planning tools, audience insights (qual and quant) and effective data to build plans, and working within a defined planning process
• Proven understanding of how an influencer is leveraged in today’s ever evolving media ecosystem
• Ability to lead and balance multiple projects and stakeholder priorities across large cross-functional teams
• Excellent interpersonal skills – written, verbal, and emotional to be a critical member of our team.
• Desire to stay close to projects throughout their life cycle to maintain strategic and creative excellence.
• Passion for crafting communication work that has an impact, that matters, and that’s memorable.
• Shown experience as a storyteller and communicator; must have past examples of influencer work

Additional Details On This Position

• This is a Sr Manager level role based at 1001 Boylston St in Boston, MA.
• Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3-day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.
• There will be no relocation assistance for this role.

Compensation The salary for this position has a range of $134,750.00 - $202,126.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you? Here are some of what to expect

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.