Marketing Specialist

Position Summary

House Rules Scottsdale is seeking a proactive, execution-driven Marketing Specialist to lead

organic social media, produce high-quality content, and execute revenue-focused marketing

initiatives.

This role owns the organic voice and presence of House Rules Scottsdale and is responsible for

driving brand visibility through consistent, trend-aware, performance-based content.

The Marketing Specialist will execute assigned marketing initiatives within the established

marketing framework, while proactively contributing campaign ideas and creative improvements.

This is a hands-on role. We are looking for a doer — someone who creates, posts, tests,

analyzes, and improves continuously.

This role serves as the internal liaison to our third-party marketing agency (Primitive), ensuring

campaigns are properly supported with strong creative assets and executed effectively at the

venue level.

Key Responsibilities

1. Organic Social Media Leadership & Content Creation (Primary Focus – 50%)

● Own and manage all organic social media handles (TikTok, Instagram, Facebook,

LinkedIn).

● Maintain a consistent posting cadence (minimum 3–5 posts per week).

● Produce 15+ pieces of original content per month (reels, TikToks, short-form video, event

recaps, F&B highlights, group experiences).

● Monitor TikTok and Instagram trends daily (music, formats, hooks, challenges).

● Rapidly deploy relevant trend-based content when appropriate.

● Capture weekly in-venue content (events, gameplay, food & beverage, high-energy

moments).

● Create platform-native content designed specifically for algorithm performance.

● Conceptualize and execute organic content “campaign waves” aligned with seasonality

and revenue priorities.

● Repurpose strong organic content for paid campaign use.

This is not a routine posting role. Creativity, speed, and awareness of trends are expected.

2. Marketing Plan Execution & Support (25%)

● Execute assigned marketing initiatives tied to seasonal campaigns, event promotions,

and revenue goals.

● Support and facilitate implementation of the venue’s marketing plan.

● Maintain and update the marketing calendar.

● Coordinate campaign rollouts with Sales and Operations teams.

● Ensure campaigns are delivered on time and aligned with business objectives.

● Proactively contribute campaign ideas and improvements within the established strategy.

This role executes and enhances — it does not require independent ownership of

corporate-level marketing strategy.

3. Digital Performance & Analytics (15%)

● Track performance across organic and paid campaigns.

● Monitor engagement rate, reach, follower growth, watch time, and conversion indicators.

● Identify high-performing content for amplification.

● Provide monthly performance summaries with insights and optimization suggestions.

● Collaborate with Primitive to ensure creative assets align with paid campaign goals.

4. Agency Liaison & Alignment (Integrated Responsibility)

● Serve as primary internal point of contact for 3rd party agency partner.

● Ensure agency receives necessary creative assets and venue updates on schedule.

● Support paid campaigns with strong organic creative.

● Provide on-the-ground insights to improve campaign performance.

● Maintain accountability and communication between venue leadership and agency.

5. Event Activation & Community Engagement (10%)

● Support local partnerships and influencer collaborations.

● Assist in promoting group bookings, corporate events, and seasonal specials.

● Capture live content during key activations.

● Support community-facing initiatives that drive measurable traffic.

AI & Content Technology Expectations

The Marketing Specialist is expected to leverage modern AI tools to improve efficiency and

output quality, including:

● AI-assisted scripting and caption development.

● AI editing tools for content production.

● AI-supported analytics interpretation.

● Staying current with emerging digital tools and platform trends.

Comfort with AI tools is required.

Qualifications

Experience

● 2–4 years in content creation, social media marketing, or related marketing roles.

● Demonstrated experience managing organic social accounts.

● Experience working alongside external marketing agencies preferred.

● Hospitality or experiential venue experience is a plus.

Skills

● Proficiency in Canva, Adobe Creative Suite, Meta Business Suite, Google Analytics.

● Strong short-form video editing capabilities.

● Deep familiarity with TikTok and Instagram trends.

● Organized, deadline-driven, execution-oriented mindset.

● AI fluency.

Education

● Bachelor’s degree preferred but not required.

● Relevant certifications (Google Ads, Meta, HubSpot) are valued.

What Success Looks Like

● Consistent organic posting cadence.

● Measurable engagement growth.

● Trend-aware content that feels current.

● Campaigns executed on schedule.

● Strong collaboration with agency and operations.

● Visible brand energy across platforms.

Compensation & Benefits

● Base Salary: $55,000 annually

● Service Charge Participation: Additional estimated earnings of $10,000 – $15,000

annually, tied to group event service charge performance and paid consistently through

payroll

● Estimated Total Annual Compensation: $65,000 – $70,000+

● Health Insurance: Eligible after 90 days; employer-supported health insurance (up to

90% company-paid premium)

● Paid Time Off: Two weeks paid vacation annually (subject to peak season blackout

periods)

Pay: $55,000.00 - $75,000.00 per year

Benefits:

• Flexible schedule
• Health insurance
• Paid time off

Work Location: In person