Director of Brand Marketing

Company Overview

Chris McMillan, a globally recognized figure in the hair industry for over four decades, is celebrated for creating some of the most iconic looks in pop culture. Rooted in artistry, authenticity, and education, Chris has spent his career shaping culture behind the chair and earning the trust of clients and professionals worldwide.

Today, he is channeling that legacy into a new chapter with a brand built for real performance and real artistry. Chris McMillan Hair is creating professional grade products designed for everyone, backed by decades of expertise and a clear mission. Deliver good hair to everyone. With quality, innovation, and modern performance at the center, the brand blends Chris’s signature approach with the needs of today’s consumer.

Role Overview

Chris McMillan Hair is seeking a dynamic and experienced Director or Senior Director of Brand Marketing to help shape what comes next. This is a high impact role where you will partner closely with the CMO to co lead the marketing function, build the systems and programs that power the brand, and lead integrated initiatives across influencer, social, PR and talent, events, community, retail, and DTC.

This role is ideal for someone who wants to build in a fast moving, founder led environment and thrives at being both strategic and hands on.

Why Chris McMillan

This is a rare chance to help build a brand from its early days, with real influence on how it grows and shows up in the world. You will own influencer, social, and community and shape the programs that become the heart of how people discover and fall in love with the brand. You’ll have the space to create culture-driving moments, experiment, move fast, and bring ideas to life.

 

What You'll Do

Marketing Leadership & Cross-Functional Partnership

• Partner with the CMO to co-lead the marketing department and define long-term brand vision.
• Build and manage a growing team across influencer, social, PR, events, and community.
• Lead development and management of the 360° consumer engagement calendar across channels.
• Collaborate closely with Product, Retail, Creative, and DTC teams to deliver cohesive, high-impact campaigns.

Influencer, Social, & PR/Talent

• Lead influencer, creator, talent, and social commerce strategy across gifting, seeding, affiliate, paid partnerships, and long-term relationships.
• Bring in existing relationships with creators, hairstylists, influencers to activate with the brand
• Build a community of creators, hairstylists, and loyal advocates who champion “just good hair for everyone.”
• Oversee social media strategy and execution, ensuring content reflects brand voice, artistry, and innovation.
• Own PR strategy across brand storytelling, press launches, talent moments, performance/affiliate PR, and earned media amplification

while closely managing the existing PR agency.

Campaigns, Community, & Events

• Concept, plan, and execute 360 campaigns—across major retail moments, brand storytelling, education, and seasonal activations.
• Build and scale community programs engaging consumers, hairstylists, beauty insiders, and brand enthusiasts.
• Develop event strategy, including product education, influencer activations, VIP moments, and experiential touchpoints.

Brand Voice, Creative, & Consistency

• Maintain brand voice, tone, and visual identity across all consumer touchpoints.
• Partner with Creative to ensure assets ladder up to brand guidelines and cultural relevance.
• Uphold a high bar for storytelling that reflects Chris’s artistry, authenticity, and expertise.

Systems, Reporting, & Scale

• Build processes, workflows, and cross-functional operating rhythms to scale efficiently.
• Define performance KPIs across influencer, social, brand, and campaign work.
• Implement systems that enable fast execution while maintaining operational clarity and excellence.

Who You Are

• A builder, leader, and operator who moves quickly and works hands-on – not afraid of execution level work and a true startup environment.
• A strategic marketer with strong creative instincts and high taste levels.
• A relationship-driven leader who excels at working with creators, talent, founders, and cross-functional partners.
• Highly organized, proactive, and energized by a fast-moving, startup-style environment.
• Deeply passionate about beauty, haircare, and the evolving creator and social commerce landscape.

Qualifications

• 7–12+ years of experience in brand marketing, influencer/creator marketing, or consumer engagement within beauty, fashion, or lifestyle.
• Proven experience managing teams while staying close to execution.
• Demonstrated success leading 360 brand campaigns across DTC, social, retail, and experiential.
• Strong understanding of the creator economy, paid partnerships, affiliate, and community building.
• Experience developing systems, KPIs, and processes within fast-growing or startup environments.
• High emotional intelligence, excellent communication skills, and a collaborative mindset.
• A love for beauty and haircare; professional hair industry experience is a plus.

Location: Los Angeles, CA

Chris McMillan is an Equal Opportunity Employer. We consider all qualified applicants without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, disability, age, veteran status, or any other protected characteristic under applicable law. What matters most to us is passion, collaboration, and a commitment to helping everyone feel their best through good hair.