eCommerce and Performance Marketing Manager

eCommerce & Performance Marketing Manager

Gorilla Energy , a top 10 global energy brand, is disrupting the energy category and expanding into the U.S. market. Backed by expertise across major beverage brands, Gorilla Energy is a unique startup with a history of delivering great-tasting products with transparent ingredients, along with strong social and distribution partnerships.

We are seeking our first eCommerce & Performance Marketing Manager to own our digital revenue engine across DTC, paid media, lifecycle marketing, and key partner channels (including Amazon).

This role is for an operator—not a coordinator—and sits at the intersection of growth, data, and execution. You will own optimization of our website ecosystem, analytics, lifecycle programs, and paid channels. While you will collaborate with external agencies, you will own results internally.

You will have meaningful ownership, room to grow, and the opportunity to build a scalable digital growth engine for a global brand. This is a full-time, in-office role based in Beverly Hills .

Responsibilities

eCommerce & Website Optimization

• Own performance of DTC websites
• Optimize conversion rate and analyze traffic quality, funnel drop-off, and revenue drivers
• Partner with design/dev agencies to prioritize and QA site improvements

Analytics, Attribution & Instrumentation

• Ensure proper instrumentation across GA4, Meta, Google, TikTok pixels, and conversion tracking
• Audit agency work to validate data accuracy and reliability
• Build dashboards and reporting connecting spend → revenue → CAC/LTV

Lifecycle Marketing (Email & SMS)

• Own setup and ongoing optimization of Klaviyo
• Build and optimize:
• Welcome flows
• Abandoned browse/cart
• Post‑purchase and replenishment
• Subscription and retention programs
• Manage campaign calendar tied to launches, promos, and seasonal moments
• Drive repeat purchase and LTV growth

Paid Media & Performance Marketing

• Own performance across Meta (Instagram/Facebook), Google (Search, Shopping, YouTube), and TikTok
• Coordinate creative testing with agencies
• Continuously optimize toward CAC, ROAS, and MER targets

Marketplace Support (Amazon & Partners)

• Support Amazon channel performance, including:
• PDP optimization inputs
• Promo coordination
• Attribution and halo analysis
• Align DTC and marketplace strategies to avoid channel conflict

Requirements

• 5+ years experience in eCommerce, performance marketing, and/or digital strategy (CPG, food & beverage, or high‑growth DTC preferred)
• Hands-on experience with:
• Landing page optimization, A/B testing, multivariate testing
• Managing SEO/SEM, email, keyword search, acquisition tools, paid strategy
• Shopify or similar DTC platforms
• GA4 and digital analytics
• Paid media platforms (Meta, Google, TikTok)
• Email/SMS platforms (Klaviyo strongly preferred)
• Preferably experience with:
• Amazon Seller/Vendor Central
• Subscription or replenishment-based products
• Server‑side tracking or advanced attribution setups
• Social‑first brand building and influencer marketing
• Data-driven mindset with the ability to translate metrics into strategy
• Proven ability to manage agencies and vendors
• Strong analytical skills and comfort owning numbers

If this sounds like you, please apply now!

Gorilla Energy is proud to be an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, veteran status, or any other category protected by law. By fostering a diverse and inclusive environment, we welcome opportunities to learn from each other, our customers, and our partners.