Co-Founder (focused on marketing)

Job description

Job Description: Seeking a Co-Founder to drive Marketing

About ProduceBro

ProduceBro connects local farmers market vendors with people who can’t make it to the market—offering curated produce boxes, delivery, and a taste of the community. We are looking for a visionary Co-Founder to take full ownership of our marketing department and help drive our growth strategy from the ground up.

What You’ll Do

As a Co-Founder, you will join the founding team to lead the brand’s voice, customer acquisition, and physical presence in the community.

Digital Marketing Strategy & Growth

-Lead the development of a comprehensive digital marketing strategy aligned with long-term company scaling goals.

-Oversee multi-platform content creation (Instagram, TikTok, etc.) to build a loyal, engaged digital community.

-Direct email marketing campaigns and lifecycle marketing to grow and retain our customer base.

-Analyze social and email performance data to pivot and optimize future growth campaigns.

-Direct high-level website updates, blog strategy, and brand consistency across all digital assets.

-Identify and negotiate high-impact strategic partnerships and influencer opportunities.

Physical Marketing & Community Leadership

-Strategize and lead high-visibility tabling events at senior living centers, farmers markets, and community pop-ups.

-Design and innovate the physical "market booth" experience to maximize brand conversion.

-Act as a primary brand ambassador, pitching the ProduceBro story to new users and community leaders.

-Oversee the capture of high-quality photos/video for newsletters and social media to maintain a premium brand aesthetic.

-Manage the production and distribution of all printed brand collateral (flyers, table tents, signage).

Pay: $500.00 per month

Work Location: Hybrid remote in La Jolla, CA 92039