Social Media Manager

JOB TITLE: SOCIAL MEDIA MANAGER

Location – Los Angeles, CA

ABOUT THE BRAND

Tilt Beauty is a clean, design-driven prestige beauty brand recognized for its innovation at the intersection of high-performance, skincare-first formulation and groundbreaking ergonomic packaging. Launched in 2025, the brand is quickly earning recognition for elevating how beauty products are designed, experienced, and used. Founded with the mission to make clean, vegan products that are effortless to use, Tilt Beauty reimagines beauty essentials with high- performance formulas and refillable, ergonomic design. Tilt is not just solving a problem; it is building a new design philosophy for beauty—one where products are engineered with intention, perform at the highest level, and feel inherently better to use. Tilt Beauty was created in response to a significant gap in the industry: while inclusivity has long been part of the beauty conversation, true accessibility has rarely been embedded into product design. The company addresses this through patented ergonomic packaging that incorporates carefully engineered features supporting people with chronic pain, arthritis, low vision, and limb differences—while remaining efficacious, intuitive, and aspirational for all users. Tilt Beauty operates at the intersection of accessibility, innovation, and aesthetics, proving that inclusive design can reshape what’s possible in modern beauty. The business is on track for continued multi-channel growth in 2026, with a strong foundation across both direct-to- consumer and strategic retail partnerships. Tilt Beauty ranks among the fast-rising beauty labels on Revolve and is expanding to other specialty retailers this year. Across retail, media, and industry circles, the brand is building sustained momentum as a breakout brand in the category. In 2025, Tilt Beauty emerged as one of the most highly awarded new beauty brands, including Cosmopolitan’s 2025 Best New Beauty Brand, Allure’s Best of Beauty Award Winner for Lashscape Mascara, and Elle’s Future of Beauty award. In addition, Tilt’s product lineup won the world’s most prestigious design award (for all design categories), the Pentaward, and was named one of TIME’s Best Inventions of the year. Additional recognition from New Beauty 100, Women’s Health, Well + Good, and The Dieline, among others, reflects the brand’s growing influence. Tilt Beauty has also earned the distinction of being the first beauty brand to receive the Arthritis Foundation’s Ease of Use® certification. As the company enters its next phase of growth, Tilt Beauty stands uniquely poised to shape the future of modern beauty—where thoughtful design, impactful formulas, and elevated aesthetics come together.

ROLE DESCRIPTION

Tilt Beauty is seeking a creative, strategic, and highly executional Social Media Manager to lead and scale our brand presence across all social platforms. This role blends content creation, creator management, cultural trend fluency, and operational rigor.

You will be responsible for building brand awareness, shaping our narrative, educating our community, and driving measurable growth through social-first storytelling. Success in this role requires a strong aesthetic eye, attention to detail, comfort on camera, and the ability to brief, negotiate, and manage creator relationships at scale.

Reporting to the Director of Marketing, you will own the social calendar, develop in-house content, manage creator collaborations, and ensure content performance is optimized through analytics and insights.

RESPONSIBILITIES

Platform Strategy & Management

• Own day-to-day channel management from ideation to execution across Instagram, TikTok, YouTube, Pinterest, and emerging platforms
• Build and maintain a structured, forward-looking social content calendar
• Write detailed and strategic briefs for social content, influencers, and freelancers with high frequency and clarity
• Lead trend identification, social listening, and cultural monitoring to inform content direction
• Leverage analytics tools (including Dash Hudson) to optimize content performance and report on KPIs
• Track, measure, and report on performance metrics; recommend data-backed optimizations
• Schedule and post content (including occasional weekend/real-time posting when needed)

In-House Content Creation

• Concept, film, edit, and publish high-performing short-form and long-form video content across platforms
• Be comfortable on camera and, when appropriate, host Lives, Q&As, and community-facing content
• Create behind-the-scenes content at the office, events, pop-ups, and launches
• Edit videos natively for each platform (Reels, TikTok, Shorts, etc.)
• Maintain brand consistency while adapting content to platform-specific behaviors

Creator Sourcing & Management

• Source, vet, and manage creators within defined budgets
• Write clear, strategic creative briefs for organic social content
• Negotiate rates, usage rights, and organic usage terms (non-paid amplification)
• Collaborate with legal/marketing on light contract coordination for organic creator partnerships
• Track deliverables, usage rights, timelines, and content expiration windows
• Maintain organized documentation of creator agreements and rights

Content Strategy & Execution

• Develop new storytelling formats that highlight Tilt’s point of difference
• Write and edit compelling, on-brand captions across platforms
• Work cross-functionally with product, marketing, and leadership to align content with launches and campaigns
• Brief freelance designers and agencies with clear, outcome-driven direction

Community Engagement

• Lead daily community engagement across comments, DMs, and tagged content
• Foster meaningful dialogue and brand loyalty
• Gather community insights and feedback to inform product and marketing decisions
• Support real-time and in-person social coverage during brand events

QUALIFICATIONS

• Minimum 4+ years of social media experience in beauty, lifestyle, or DTC
• Proven experience creating and editing short-form video content
• Comfortable on camera and capable of hosting live social content
• Strong experience writing detailed creative briefs for social and influencer content
• Experience sourcing and managing creators within defined budgets
• Comfortable negotiating rates and organic usage rights
• Experience tracking content usage and managing rights timelines
• Proficient in Dash Hudson or similar social analytics tools
• Deep understanding of Instagram, TikTok, YouTube, Facebook, and Pinterest
• Strong organizational skills with ability to manage high briefing frequency and multiple creator relationships simultaneously
• Entrepreneurial mindset and comfort in a fast-moving startup environment
• Based in Southern California with ability to be in our West Hollywood office 2-3 days per week

This role is ideal for someone who is both creatively strong and operationally disciplined, someone who can execute at a high aesthetic level while managing the structure, contracts, budgets, and analytics that support sustainable growth.

NOTICES

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status. If you need assistance and/or a reasonable accommodation due to a disability during the application process, please provide when submitting application.