Social Media Manager

Social Media Manager, Pabst

Location: Los Angeles, CA (Hybrid)

Compensation: $70-80k, with opportunity for bonus

The Role

Pabst Brewing Company is looking for a Social Media Manager to lead our portfolio. This role is responsible for creating earned media moments across Instagram, TikTok, and emerging platforms, while also ensuring disciplined, brand specific execution across social channels.

This is a hands-on role for someone who understands that social media is both creative expression and a structured process. You’ll work across Pabst Blue Ribbon, Lone Star, Rainier, Innovation brands, and regional legacy brands, adapting voice, tone, and tactics while maintaining consistency with brand guidelines and business goals.

This role is based in Los Angeles, with flexibility for mobile work depending on key moments, launches, cultural opportunities, and partner needs.

Key Responsibilities

Social Strategy and Execution

• Own day-to-day social media strategy and execution across multiple brands and platforms, with a focus on Instagram and TikTok

• Translate brand positioning and guidelines into culturally relevant, platform-native content

• Create and capitalize on earned media moments that drive conversation, relevance, and shareability

• Balance planned content with real-time, reactive opportunities tied to culture, events, and brand moments

Content Development and Management

• Partner with internal teams and external creators to develop original, scroll-stopping content

• Manage content calendars across multiple brands and platforms, ensuring consistency, quality, and timeliness

• Oversee asset creation, management, approvals, and versioning across brands and stakeholders

• Maintain a strong understanding of platform best practices, trends, and algorithm shifts

Influencers, Ambassadors, and Partnerships

• Collaborate with celebrity influencers, creators, and brand ambassadors to extend reach and cultural relevance

• Support casting, briefing, and execution of influencer and creator partnerships

• Ensure influencer content aligns with brand voice, legal requirements, and campaign objectives

Tools, Analytics, and Platform Management

• Use social media management and analytics tools to schedule, publish, monitor, and report across multiple platforms and brands

• Track performance, engagement, and growth, translating insights into actionable recommendations

• Partner with internal teams to align social KPIs with broader brand and business objectives

E-commerce and Channel Integration

• Support social commerce initiatives in partnership with Pabst’s e-commerce partner

• Integrate social storytelling with e-commerce moments, drops, and campaigns where relevant

• Understand how social content drives discovery, consideration, and conversion

Qualifications

• 3–6 years of social media experience, preferably with a CPG or culturally driven consumer brand

• Demonstrated success creating earned media moments on Instagram and TikTok

• Experience managing multiple brands, voices, and calendars simultaneously

• Familiarity with social media management, publishing, and analytics platforms

• Strong understanding of influencer and creator ecosystems, including celebrity partnerships

• Comfortable operating in fast-moving, high-accountability environments

• Highly organized operator who can manage details without losing creative ambition

• Strong point of view on culture, content, and brand voice, balanced with openness to feedback

• Curious, adaptive, and energized by the constantly evolving social media landscape

• Collaborative mindset and ability to work cross-functionally with brand, legal, sales, and external partners

Why Pabst

Pabst is a portfolio of iconic American brands with a deep cultural footprint and an appetite to do things differently. This role offers the opportunity to shape how some of the most recognizable beer brands in the country show up in culture every day, influence real business outcomes, and help define what modern, earned-first brand storytelling looks like at scale.