E-Commerce & Website Associate

Michelle Farmer is seeking a detail-oriented E-Commerce & Website Associate to lead and optimize our Shopify platform, delivering a seamless, elevated online shopping experience aligned with luxury brand standards. This role oversees daily site operations, digital merchandising, and performance optimization, partnering cross-functionally to drive growth, conversion, and brand storytelling across all digital touch points.

• Own and manage the brand’s Shopify e-commerce platform, ensuring a premium, seamless, and elevated online shopping experience aligned with luxury brand standards.
• Oversee daily website operations, including product uploads, pricing, inventory accuracy, editorial content, and site merchandising.
• Ensure impeccable presentation of products, including luxury-level imagery, styling, copywriting, sizing details, and editorial storytelling.
• Curate on-site merchandising strategies to highlight new arrivals, seasonal collections, exclusive capsules, and key fashion stories.
• Execute website updates, launches, and promotional campaigns in coordination with merchandising, marketing, buying, and creative teams.
• Manage Shopify themes, apps, and integrations, including CRM, ERP, inventory management, shipping, and payment platforms.
• Monitor site performance, speed, functionality, and mobile responsiveness, resolving technical issues promptly.
• Optimize user experience, navigation, collections, filters, and search functionality to enhance conversion and customer satisfaction.
• Maintain brand consistency, luxury aesthetics, and editorial storytelling across all digital touch points.
• Manage product launch calendars, ensuring flawless execution of drops, exclusives, and limited-edition releases.
• Analyze e-commerce KPIs including traffic, conversion rate, average order value, sell-through, abandonment, and sales trends, delivering strategic insights and reporting.
• Implement SEO best practices and on-site optimization strategies to improve organic visibility while maintaining brand tone.
• Oversee checkout flow, payments, fraud prevention, and order processing to ensure a smooth, secure luxury customer experience.
• Partner with Customer Experience and Operations teams to optimize fulfillment workflows, shipping, returns, and post-purchase experience.
• Collaborate closely with Marketing to execute email marketing, paid digital campaigns, retargeting, influencer initiatives, and seasonal promotions.
• Maintain compliance with data privacy, ADA accessibility, and e-commerce regulations.
• Manage relationships with developers, designers, photographers, stylists, and third-party vendors.
• Identify opportunities for platform enhancements, innovation, and digital luxury experiences.

Skills & Qualifications

• At least 1 year experience in marketing and sales in womenswear
• Excellent organizational and time-management skills with the ability to manage multiple priorities and deadlines
• Experience working Shopify

Why Join Michelle Farmer? At Michelle Farmer, you’ll be part of a brand that celebrates craftsmanship, integrity, and the art of dressing well. We foster a supportive, stylish, and collaborative environment where talent is valued and growth is encouraged. We offer competitive compensation, a comprehensive benefits package, paid vacation, and sick time, along with the opportunity to make a meaningful impact within a growing luxury brand.