Social Media Manager and Content Creator

Job Summary:

We’re seeking a motivated content creator to showcase our brand presence through engaging content strategies and expert social media management. In this role, you will develop captivating content, analyze audience engagement, and build meaningful relationships with our community, both online and at in our physical Portland shop/cafe. Your creativity and strategic mindset will drive brand awareness, foster customer loyalty, and boost our digital marketing efforts. Join us to make a vibrant impact in the fast-paced world of social media marketing!

Duties

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok and YouTube to increase brand visibility and engagement.
• Create high-quality, original content including graphics, videos, photography, and written posts aligned with branding guidelines and marketing goals.
• Leverage the best aspects of ai while also making sure all content comes from a human and has intention behind it.
• Manage daily social media activities using tools like Hootsuite, Buffer or Artly to schedule posts, monitor performance, and optimize campaigns in real-time.
• Conduct social listening to monitor brand reputation, industry trends, and customer feedback; leverage insights to refine content strategies.
• Utilize Creative software (Photoshop, Illustrator, Premiere Pro, Canvas, CapCut, or whatever works for you) for designing visuals and editing videos that resonate with target audiences.
• Analyze web analytics and social media metrics using Google Analytics or Triple Whale and platform insights to measure success and inform future campaigns.
• Create content specific for paid media and work with our marketing director and paid media specialist to create the right content for that evolving market.
• Foster strong relationships with influencers, partners, and community members to amplify brand messaging through public relations efforts.
• Maintain consistent branding across all channels while proofreading content for accuracy, clarity, and tone.

Experience

• Proven experience in social media management, digital content creation, or related roles with a strong portfolio of successful campaigns.
• Expertise in content creation including graphic design, video editing, photography, and copywriting.
• Familiarity with web analytics platforms such as Google Analytics or Triple Whale.
• Hands-on experience managing social media management.
• Strong understanding of branding principles combined with excellent proofreading skills for polished messaging.
• Above and beyond all, great content creation skills and a drive to improve and grow. We work fast and get things accomplished.

Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment. Join us to unleash your creativity in a vibrant team dedicated to innovative digital storytelling!

About us:

At Portland Syrups, we believe that every sip should be an experience. Founded in 2012 we are on a mission to craft the best-tasting, highest-quality beverages on the market. From classic cocktails / mocktails to barista-quality coffee syrups and homemade sodas, our versatile products are designed to elevate everyday drinks into something exceptional. We bypass the artificial flavorings and mass-production shortcuts, choosing instead to inspire artistry in every sip.

Our mission is to craft the world’s best-tasting syrups—bold flavors, thoughtful craft, and innovative solutions that elevate and customize every sip.

To accomplish this mission, our core values are listed below. Please read these and make sure this resonates with you before applying as a companies values sum up who they are and if you appreciate these then you will be a great fit:

1. Every Customer Matters

Every interaction should be fast, friendly, solution-focused, and grounded in building meaningful relationships. We treat each customer like family and strive to leave a lasting positive impression. If there’s a problem, we fix it. If a customer needs help, we step up. No matter the size of the order, every customer is a priority.

• Speed & Accuracy: Quick responses, clear solutions.
• Above & Beyond: Solve problems, don’t pass them along.
• Stay Positive: Every interaction leaves a lasting impression.
• Value Through Efficiency: Keep prices low by operating efficiently.

2. Do More with Less

We prove that big ideas don’t require big budgets. We think fast, stay scrappy, and solve problems creatively. Our success comes from making smart choices, not spending more money.

• Resourcefulness Wins: Work smarter, not bigger.
• Efficiency is Key: Streamline, simplify, and innovate.
• Make Every Dollar Count: Prioritize impact over spending.

3. Always Evolving

We embrace change and never stop striving to improve. We refine and innovate with purpose, ensuring the best possible product and service.

• Evolve with Purpose: Refine and improve with intention.
• Keep Moving: Adapt, innovate, and progress.
• Challenge the Status Quo: Look for smarter, more efficient ways to do things.

4. Confidence in Action

We say yes, figure it out, and get it done. We are problem-solvers, decision-makers, and creative thinkers who approach every challenge with determination.

• "Why Not Us?" We’re just as capable as the big brands.
• Solutions, Not Excuses: Find a way to make it work.
• Trust in Our Team: We have what it takes.

If our values resonate and you are a motivated, driven content creator please send a cover letter and resume and we look forward to meeting you!

Pay: $55,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off

Work Location: In person