Part-Time Digital Marketing Specialist

Part-Time Digital Marketing Specialist

Company: PodunkAnnies
Location: Hybrid Remote (Hot Springs, AR, or Branson, MO areas preferred)
Hours: 15 hours per week
Compensation: Based on experience

About PodunkAnnies

PodunkAnnies is a small but growing boho western lifestyle brand and we're looking for a creative, strategic digital marketing specialist to help us expand our social media and email audience and convert followers into customers.

Position Overview

We are seeking an experienced, results-driven digital marketer to manage and grow our TikTok, Instagram, Facebook, and Pinterest accounts, and manage email campaigns .

This role is ideal for someone who understands boho western fashion, rebellious boutique brands, and e-commerce — and knows how to turn engaging content into measurable sales growth.

The ideal candidate will not only create content but also develop and execute a clear plan to increase followers, engagement, website traffic, and revenue.

Responsibilities

Content Strategy & Creation

• Develop and execute a 90-day social media growth plan
• Create engaging, on-brand content (reels, TikToks, posts, stories, pins)
• Repurpose content strategically across platforms
• Write compelling captions with strong calls-to-action
• Coordinate product features, launches, and promotions

Platform Management

• Manage TikTok, Instagram, Facebook, and Pinterest accounts
• Manage Mailchimp email marketing platform
• Schedule and publish content consistently
• Monitor comments and messages (or escalate as needed)
• Stay on top of trends and incorporate them appropriately

Growth & Sales Strategy

• Build and execute a follower growth and email subscription strategy
• Increase engagement and community interaction
• Drive qualified traffic to PodunkAnnies.com
• Implement strategies to convert followers into customers
• Track analytics and adjust strategy based on performance

Analytics & Reporting

• Provide weekly performance reports including:
• Follower growth
• Engagement rates
• Website traffic from social
• Sales attributed to social & email
• Recommend improvements based on data

Requirements

• Proven experience managing business digital marketing accounts
• Demonstrated success growing followers, email lists, and increasing sales
• Strong understanding of TikTok, Instagram, Facebook, and Pinterest algorithms
• Experience with short-form video content creation
• Familiarity with e-commerce and conversion strategy
• Ability to work independently and meet deadlines
• Portfolio or examples of accounts you’ve grown

Preferred Qualifications

• Experience in western, boutique, fashion, or lifestyle brands
• Basic graphic design skills (Canva, Adobe, AI etc.)
• Experience with influencer outreach and collaborations
• Paid social ad experience (bonus but not required)

What We’re Looking For

• Creative but data-driven
• Strategic thinker (not just a content poster)
• Self-starter with strong initiative
• Understands how to turn content into revenue
• Passion for growing brands

Application Requirements

To be considered, applicants must submit:

• Resume
• Portfolio or links to accounts managed
• Data demonstrating growth of accounts

Job Types: Part-time, Contract

Pay: $15.00 - $17.00 per hour

Expected hours: 15 – 20 per week

Application Question(s):

• How many years of social media management experience do you have?
• Do you live in the Hot Springs, AR, or Branson, MO, surrounding area?

Work Location: Hybrid remote in Hot Springs, AR 71901