Social Media & Content Creator

Social Media & Content Creator

Pigeon Forge Gem Mine

Position Overview

Pigeon Forge Gem Mine is seeking a creative, energetic, and hands-on Social Media & Content Creator to lead our digital storytelling and showcase the magic of the mining experience. This role is responsible for capturing engaging photo and video content, editing for multiple social platforms, managing online engagement, and supporting marketing initiatives that drive visitation and brand loyalty.

This position is ideal for someone who thrives in a fun, family-focused environment and understands how to create content that inspires guests to visit while they’re in the Smokies.

Key ResponsibilitiesContent Creation & Storytelling

• Capture short- and long-form video content highlighting gem mining experiences, family reactions, group visits, special events, and behind-the-scenes moments.
• Film engaging, personality-driven content that showcases the fun, educational, and memorable aspects of the attraction.
• Edit videos optimized for Facebook, Instagram, TikTok, and YouTube with strong hooks, trends, captions, and storytelling.
• Capture high-quality photography for social posts, ads, website updates, and promotional materials.
• Identify and leverage seasonal tourism trends in Pigeon Forge and the Smoky Mountains.

Social Media Management

• Plan, create, and schedule content across all platforms while maintaining a consistent, family-friendly brand voice.
• Develop content calendars aligned with peak tourism seasons, promotions, and special events.
• Monitor social media trends and adapt content to remain relevant and engaging.
• Track analytics and provide performance insights to optimize reach, engagement, and visitation.

Community Engagement & Guest Interaction

• Respond to comments, direct messages, and reviews in a timely and professional manner.
• Engage with followers to build excitement and encourage user-generated content.
• Monitor and manage online reputation across platforms (Google, TripAdvisor,, Facebook).
• Highlight guest testimonials and experiences through reposts and features.

Marketing Support

• Assist with promotional campaigns, giveaways, and seasonal marketing initiatives.
• Support collaboration efforts with local tourism partners and influencers.
• Provide insights on guest feedback and trends to help improve overall marketing strategy.
• Assist with basic reporting on social growth, engagement, and campaign performance.

Qualifications

• Experience with video editing software (Premiere Pro, Final Cut, CapCut, or similar tools).
• Strong understanding of Facebook, Instagram, TikTok, and YouTube content formats and algorithms.
• Excellent written communication skills with a friendly, engaging tone.
• Ability to work independently, stay organized, and meet deadlines.
• Creative eye for storytelling, aesthetics, and family-focused entertainment content.
• Comfortable filming on-site and interacting with guests when capturing content.

Preferred Experience (Not Required)

• Experience in hospitality, tourism, attractions, or family entertainment.
• Familiarity with the Pigeon Forge / Smoky Mountains tourism market.
• Experience growing brand social media accounts.

Perks & Growth Opportunities

• Creative freedom to shape the digital presence of a beloved Smoky Mountain attraction.
• Ongoing training and support in content creation and editing.
• Opportunity to grow within a fast-paced, tourism-driven business.
• Be part of a fun, high-energy, guest-focused environment.

Job Type: Full-time

Pay: From $15.00 per hour

Expected hours: 40 per week

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person