Influencer Marketing Specialist

Anthologic

Full-time

Des Moines, IA, USA

Apply

About the job

Influencer Marketing SpecialistJob Description

Position Summary The Influencer Marketing Specialist plays a key executional role in the influencer marketing space as part of the broader Social Media/Influencer Marketing business unit. This role requires a detail-oriented, organized professional who can effectively prioritize work without compromising quality. Reporting to the Director of Social Media & Influencer Marketing, the Specialist will drive tactical execution of influencer marketing programs for a diverse portfolio of clients.

Primary Focus Execute influencer and partnership programs for clients while helping advance and scale the agency’s influencer marketing discipline.

Key Responsibilities:

  • Partner with the Social Media/Influencer Marketing team to research, vet, negotiate, and execute influencer marketing programs.

  • Develop into an influence marketing subject matter expert for the agency, providing guidance and insights to internal teams and clients.

  • Collaborate cross-functionally with PR, paid media, account service, and additional business units to deliver integrated influencer campaigns.

  • Communicate regularly via email, virtual meetings, and in-person with clients and influencers or their representatives.

  • Manage influencer outreach, negotiations, contracting, and ongoing communication on behalf of client brands.

  • Maintain a professional, informed, and solutions-oriented demeanor, even during high-pressure negotiations or timelines.

  • Stay current with emerging social and influencer trends and clearly communicate those insights to teams and clients.

  • Optimize influencer programs in real time and recommend refinements.

  • Utilize influencer marketing tools and contribute to improving internal processes; experience with influencer marketing software is a plus.

  • Own and streamline the influencer tracking, reporting and analytics function for the agency.

  • Support the Social Media/Influencer Marketing team with events, trade shows, internal communications, and social media as needed.

  • Other duties as assigned.

Requirements:

  • 1-3 years experience in influencer marketing or related field

  • Bachelor’s degree in public relations, journalism, communications, marketing or a related field

  • Strong understanding of all social media platforms and the influencer marketing industry.

  • Excellent communication and presentation skills

What Anthologic offers:

  • 4 weeks paid time off

  • 9 observed holidays + 2 floating holidays

  • Paid volunteer time off

  • Medical, dental, vision, life and long-term disability insurance

  • 401(k) + company match

  • Employee assistance program

  • Flexible, hybrid work style

Apply