Sales and Marketing Coordinator (Full Time)

Job Responsibilities

Assist in executing marketing and sales strategies and objectives.

Marketing:

• Work with the PSC team to learn Itterable and Umbraco platforms in order to build, write and schedule website and email content.
• Develop and execute advertising and promotional partnerships with third parties to drive incremental market exposure and volume.
• Maintain up-to-date information on website including hours, attractions, pricing and more.
• Support park ticketing needs including briefing and testing tickets.
• Support the park’s social media program by developing ideas, capturing, and scheduling content.
• Ensure all marketing, advertising & promotional activities, internal and external, exude the Herschend Family Entertainment core principles.
• Plan and execute marketing activations for special programs and events both at the park and in the community, including grassroots guerilla marketing tactics.
• Assist with the printing and placement of in-park signage.
• Support the park’s influencer program (paid and unpaid).

Group Sales:

• Arrange a full calendar of opportunities to network with prospects; representing Kentucky Kingdom in the Louisville, Nashville, Indianapolis, and surrounding demographic marketing areas.
• Coordinate consignment program including servicing existing accounts, as well as cultivating new partnerships; manage relationships including ticket inventory and reconciliation, prospecting events and other customer retention programs.
• Support execution of offsite sales events for Kentucky Kingdom.
• Fulfill group sales orders including collecting payment, printing and mailing group ticket orders, including post office runs and occasional in-person ticket deliveries.
• Assist with daily catered picnics, including setting up, confirming menus, collecting and distributing tickets, and monitoring group attendees.
• Prepare weekly reports and provide updates for catering meetings.
• Data analysis for current program performance; using data to create future acquisition strategies and plans.
• Compile sales and activity reports, including meeting outbound call/email quota as set by the Sales Manager.
• Develop sales collateral and proposals in partnership with the Sales Manager.
• Coordinate and implement group marketing initiatives with the Sales Manager.
• Other duties as assigned.

Requirements

• Bachelor's degree in business or related field required.
• Proficient in MS Office; Content Management Systems and website analytic programs.
• Driven self-starter with a passion for meeting new people and developing relationships.
• Highly organized with strong verbal and written communication skills.
• Ability to travel to attend expos and networking events both during and outside of scheduled hours.
• Ability to work a flexible schedule including some weekends, evenings, and holidays

Physical Requirements

• Ability to walk and stand occasionally .25 – 2.5 hours a day.
• Ability to bend, sit and squat continuously 5.5 - 8 hours a day.
• Physical ability to occasionally lift up to 30 pounds with assistance .25 – 2.5 hours a day.
• Ability to continuously withstand extreme weather conditions including heat, humidity, cold, precipitation and wind up to 8 hours a day.
• Ability to continuously tolerate noise and stress to accommodate large numbers of customers for up to 8 hours a day.