Senior Social Media Lead

Own the strategy. Lead the team. Drive performance.

Location:

 Miami Lakes, FL (Hybrid)

We are looking for a  Senior Social Media Lead  to own social strategy across key accounts and lead a growing team of content creators and specialists.

This is not a posting-only role.

This is leadership, strategy, and performance accountability.

Role Description

This is a full-time hybrid role for a Senior Social Media Lead.

The Senior Social Media Lead will oversee and execute social media strategies across various platforms, develop content strategies, and manage social media optimization efforts to enhance brand visibility and engagement. Day-to-day responsibilities include collaborating with the team on content creation, tracking performance metrics, managing campaigns, and maintaining consistent communication to align with client goals.

• Own social strategy across multiple multi-location brands (healthcare + lifestyle verticals)
• Lead and mentor a team of social specialists and creators
• Develop channel strategies across Instagram, TikTok, Facebook, LinkedIn, YouTube
• Translate performance data into content pivots and testing roadmaps
• Align paid and organic efforts with media and creative teams
• Guide content calendars, messaging frameworks, and campaign launches
• Ensure social efforts drive measurable KPIs (traffic, engagement, conversions, retention)
• Present insights and strategic recommendations to clients

Qualifications

• 6–10+ years in social media strategy (agency preferred)
• Expertise in Social Media Marketing and Social Media Optimization (SMO)
• Strong communication and writing skills
• Proven experience in developing and managing effective Content Strategies and leading teams
• Proficiency in analyzing social media performance and utilizing analytics tools
• Creative mindset with the ability to adapt to dynamic and fast-paced industries
• Ability to work collaboratively with remote teams and manage multiple projects
• Bachelor’s degree in Marketing, Communications, or a related field preferred

What You’ll Get

• Real leadership ownership
• Fast-growing team environment
• Performance-driven culture
• Competitive compensation + benefits
• Career path toward Director-level leadership

This Role Is Not Remote

This position requires hybrid in-office collaboration and frequent local client shoots.

Company Description

ARSNL Media is a performance-driven digital and integrated media a

gency built for multi-location growth brands across

industries such as Hospitality, Health & Wellness, Specialty Retail, and more.

Our services include digital media advertising, social media advertising, paid influencer campaigns, programmatic campaigns, and digital billboard advertising. ARSNL Media also offers expertise in website development and user experience (UX). With a focus on innovative and strategic solutions, ARSNL Media empowers clients to achieve their marketing and advertising goals.