Content Creator/Marketing Specialist

Confidential Jobs

Full-time

Plymouth, MI, USA

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About the job

Job Overview

We are seeking a creative, strategic, and data-driven Content Creator & Marketing Specialist to develop engaging content and execute marketing initiatives that drive brand awareness, audience growth, and revenue. This role combines content production, social media management, and performance marketing to support overall business objectives.

The ideal candidate is both creative and analytical — someone who can produce compelling content while also tracking and optimizing performance.

Key Responsibilities

  • Develop and execute multi-channel content strategies aligned with brand goals
  • Create engaging content across platforms (Instagram, LinkedIn, YouTube, blogs, email)
  • Produce short-form and long-form video, graphics, and written content
  • Manage social media calendars, posting schedules, and community engagement
  • Plan and execute paid advertising campaigns
  • Optimize content for SEO to improve organic search visibility
  • Track KPIs (engagement, reach, CTR, conversions, ROAS) and prepare performance reports
  • Conduct audience research and competitor analysis to inform strategy
  • Collaborate with designers, sales teams, and external partners or influencers
  • Maintain consistent brand voice and messaging across all channels

Qualifications

  • Bachelor’s degree in Marketing, Communications, Media, or related field (preferred)
  • 1–3+ years of experience in content creation, digital marketing, or social media management
  • Strong copywriting and storytelling skills
  • Experience with social media management tools and analytics platforms
  • Familiarity with paid advertising platforms (Meta Ads, Google Ads)
  • Basic design and/or video editing skills (Canva, Adobe, CapCut, etc.)
  • Knowledge of SEO best practices
  • Strong analytical and organizational skills

Preferred Skills

  • Experience growing brand accounts organically
  • On-camera presence for video content
  • Email marketing and automation experience
  • Influencer or partnership campaign experience
  • A portfolio showcasing previous content work

Key Competencies

  • Creative thinking
  • Strategic mindset
  • Strong communication skills
  • Data-driven decision-making
  • Adaptability in fast-paced environments

Compensation : Commensurate with Experience

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