Altograno, Brand Manager

About the Job:

National Cortina, in partnership with Molino Casillo, is seeking a Brand Manager to lead the introduction and growth of Altograno flour across the North American market. This role will own the strategy and execution of the B2B2C Altograno brand, capturing growing demand for better-for-you food products. Altograno, a true innovation within the wheat milling space, is an alternative to regular and wholewheat flour delivering more protein and fiber while providing the same wheaty and carb taste consumers love. Altograno aims to become the “Intel-inside” or “Gore-Tex” of wheat-based products. The ideal candidate is a hands-on, results-driven, marketing leader who thrives in a dynamic, entrepreneurial environment.

Key Responsibilities:

Brand Strategy & Growth:

• Develop and implement comprehensive brand strategies that drive awareness, growth, and profitability in North America.
• Refine the Altograno brand’s positioning, tone and visual identity to ensure consistency across all touchpoints for North America.
• Leverage consumer insights, category data, and market trends to guide decision-making and innovation.
• Work with National Cortina on commercialization efforts of Altograno and products that contain Altograno in the U.S. and Canada

Marketing Execution:

• Plan and execute multi-channel marketing campaigns (digital, social media, trade, influencer, and experiential) in conjunction with National Cortina's business-to-business marketing campaigns.
• Plan and execute co-branding campaigns with National Cortina's selling products made with Altograno in the US & Canada already, as Pasta Garofalo.
• Plan and execute campaigns directed to health and wellness professionals such as nutritionists, certified dietitians and medical doctors to raise scientific awareness, participating to leading events.
• Oversee creative content for all brand awareness campaigns for Altograno.
• Work collaboratively with National Cortina to present a unified marketing and brand awareness strategy in the U.S. and Canada for Altograno.

Product Development &Management:

• Partner with R&D, Supply Chain, and Sales for National Cortina, Casillo and other production partners to oversee the entire product lifecycle — from ideation and packaging to launch execution.
• Manage promotional planning for all finished goods to build end-consumer awareness

Performance & Analytics:

• Monitor and analyze brand health KPIs including sales performance, market share, and marketing ROI.
• Prepare brand performance reports and present insights and recommendations to senior leadership.

Leadership & Collaboration:

• Serve as the brand ambassador both internally and externally for all products derived from Altograno.
• Manage external agencies and creative partners to deliver high-impact marketing initiatives.
• Work cross-functionally with National Cortina’s Sales, Finance, and Operations teams to ensure brand alignment and execution excellence.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 7+ years of progressive brand management or marketing experience within the CPG food or beverage industry (B2B2C ingredient branding and/or health and wellness food experience preferred).
• Demonstrated success in launching or scaling food brands in the U.S. market.
• Exceptional analytical, communication, and project management skills.
• Entrepreneurial mindset with the ability to thrive in a start-up, fast-growth environment.
• Proficiency with marketing analytics tools (IRI, Nielsen, and digital reporting platforms).

About Casillo USA:

Established in 1958, Casillo S.p.a. is the Italian leader in wheat milling and world leader in durum wheat. In 2025 Altograno was launched, a true innovation within the wheat milling space, an alternative to regular and wholewheat flour delivering more protein and fiber while providing the same wheaty and carb taste consumers love. In 2026 Casillo is expanding its Altograno footprint in the United States of America via its fully owned subsidiary, Casillo USA, and National Cortina -Together, we are aiming at building awareness, driving sales, and crafting an authentic brand presence that connects the rich heritage of Italian excellence with modern American consumers that cares more about healthy eating.

About National Cortina:

National Cortina has been a trusted source in the food industry, evolving from a specialty food distributor into a multi-faceted organization that supplies imported ingredients, private label solutions, frozen foods, and logistics expertise. We hold fast to family values, knowing that genuine growth comes from how we treat those around us.