Head of Social and Community

Role Overview The Community & Social Content Lead is responsible for shaping and executing the organic social presence across our hospitality brands. This role owns the day-to-day content creation while also helping guide the creative vision and brand consistency of how each concept shows up online and in the community.

This position is highly hands-on — filming with a phone, editing, posting, engaging — while also thinking like a brand steward: curating moments, activating partnerships, and turning events into stories that live beyond the night.

What You’ll Do Content Creation & Brand Vision

• Film, edit, and publish high-quality, phone-first content across all concepts, with a strong emphasis on short-form video

• Oversee the creative vision for organic content, ensuring brand consistency while honoring each concept’s personality

• Develop content ideas, shot lists, and storytelling frameworks that translate in-venue energy into compelling social moments

• Guide how trends are adapted — not copied — to feel on-brand and intentional

Social Media Management

• Build and manage monthly social media calendars across all brands

• Schedule and publish content across platforms (Reels, carousels, static posts)

• Post Instagram Stories multiple times per week, capturing real-time moments and behind-the-scenes content

• Monitor performance and help evolve strategy based on what resonates

Community & Partnerships

• Actively engage with followers through DMs, comments, reposts, and community interaction

• Build and maintain relationships with influencers, creators, brands, and nonprofit partners

• Help identify and activate strategic partnerships that align with each concept’s values and audience

• Support influencer visits, gifting, collaborations, and content capture from start to finish

Events & Activations

• Help conceptualize, curate, and execute social-forward events including wine dinners, ticketed experiences, brand collaborations, and charity activations

• Collaborate with marketing, operations, and partners to ensure events are designed with storytelling and content capture in mind

• Capture content on-site and oversee post-event storytelling across platforms

Additional Responsibilities

• Manage donation certificates across all concepts (tracking requests, creation, coordination)

• Assist with printing and delivery of marketing materials (menus, push cards, posters)

• Support occasional after-hours events and extended days tied to key activations and launches

What We’re Looking For

• 1–3 years of experience in social media, content creation, or brand marketing

• Highly proficient in filming and editing content on a phone

• Strong eye for branding, aesthetics, and storytelling

• Comfortable overseeing creative direction while executing hands-on

• Organized, proactive, and confident managing multiple brands at once

• Experience working with influencers, brand partners, or nonprofit collaborations

• Familiarity with paid social is a plus, but not required

Why This Role Matters This role bridges brand, community, and culture — turning moments into narratives, partnerships into visibility, and events into lasting brand equity.

INDMANAGE