Social Media Manager - Mountain West Brands

Social Media Manager | Mountain West Brands

Full-Time, In-House Position | Salt Lake City Area

ABOUT THE ROLE

Mountain West Brands operates four heritage restaurant concepts—Chuck-A-Rama, Grub Steak, Market Street Grill and The Oyster Bar—serving Utah families for decades. We're at an inflection point: our loyal base remains strong, but we've been culturally invisible to the audience’s driving growth in our markets.

We're looking for a Social Media Manager who understands that social media isn't a marketing channel, it's a cultural operating system. This role exists to make our brands visible, relevant, and emotionally resonant to growth audiences (Gen Z, young families, Utah transplants) while protecting the equity we've built with multi-generational customers.

This is not a desk job. This is not graphic design. This is not "post and ghost." This is strategic storytelling, community building, and cultural translation—executed with the discipline of a brand operator and the aesthetic impulses of an influencer.

WHAT YOU'LL OWN - Brand Voice & Content Production (60%)

● Organic social across all four brands: Minimum 5-7 posts per week, per platform, per brand (Chuck-A-Rama, Market Street Grill, The Oyster Bar and Grub Steak), informed by distinct brand positioning and audience segmentation

● In-restaurant content capture: Phone-first visual storytelling—scratch kitchen power prep, golden light on prime rib, steam rising from breakfast buffets, the sound of a bustling Friday night—not stock photography or templated graphics

● Utah Culture fluency: You know why Funeral Potatoes matter. You understand dirty soda culture. You can translate "abundance" and "nostalgia" into content that doesn't feel like a Cracker Barrel ad

● Platform-native execution: TikTok rhythm, Instagram curation, Facebook community tone—each platform gets what it deserves, not recycled cross-posts

Community Management & Relationship Building (25%)

● Daily engagement: Comments, DMs, reviews, tags—active presence that makes people feel seen

● Creator & influencer coordination: Managing relationships with local food voices (e.g., SLCFoodie), negotiating trades, coordinating shoots, activating UGC opportunities

● Grassroots outreach: Identifying micro-influencers, community partners, brand advocates who can authentically amplify our story

Strategic Collaboration (15%)

● Work with our Paid Media Agency to identify organic content that deserves paid amplification—you create, they scale

● Cross-functional alignment: Collaborate with operations, culinary, and leadership to surface menu innovation, cultural moments, and brand milestones worth celebrating

● Performance reporting: Track engagement, follower growth, content performance, and cultural sentiment—translate metrics into narrative

WHO YOU ARE - Required Experience & Skills

● 2-3 years min professional experience in social media, content creation, or brand marketing (agency, restaurant, hospitality, or consumer brand experience preferred)

● Portfolio required: Submit examples of social accounts you've managed, content you've created, and measurable results you've driven (follower growth, engagement rate, campaign performance)

● Technical proficiency: Native fluency with Instagram, TikTok, Facebook; working knowledge of Canva, CapCut, or equivalent tools; comfortable shooting/editing on iPhone

● Cultural intelligence: You understand Utah culture—LDS norms, family dining rituals, regional pride—but also know how to modernize without alienating

● Self-directed operator: You don't need daily direction. You understand brand guardrails, move fast, ask forgiveness not permission when it matters

● Periodic Travel: Role requires travel between local restaurant locations; valid driver’s license and reliable transportation required.

● Must be able to legally enter and work on-site at all brand locations.

Pay: $50,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Work Location: Hybrid remote in Salt Lake City, UT 84102