Social Media Manager (Content Creator – Digital Marketing)

Social Media Manager (Content Creator – Digital Marketing)

Joyride Nashville | The Green Light Bar | Southern Sides
Nashville, TN (On-Site)

About the Role

We are hiring a full-time Social Media Manager / Content Creator to lead digital marketing efforts across multiple fast-growing Nashville hospitality brands.

This role combines:

• Social Media Management
• Short-Form Video Production (TikTok, Instagram Reels, YouTube Shorts)
• Email Marketing
• Influencer & Collaboration Marketing
• SEO & Organic Search Optimization
• Community Engagement & Lead Generation

This is a high-output, performance-driven role focused on increasing bookings, bar traffic, and food sales through organic digital marketing.

Key Responsibilities Social Media Management

• Create and publish daily short-form video content
• Post consistently on:
• Instagram
• TikTok
• Facebook
• YouTube Shorts
• Manage high-volume Instagram Stories
• Develop caption strategies with strong calls-to-action
• Optimize posts for TikTok search and Instagram SEO

Content Creation

• Film nightlife, tourism, and event-based content
• Edit short-form videos quickly and efficiently
• Repurpose long-form content into multiple short-form assets
• Capture customer testimonials and social proof
• Coordinate and organize brand photography

Digital Marketing & Growth

• Execute organic growth strategies
• Implement competitor research & trend analysis
• Engage in Reddit, Facebook Groups, Pinterest & Quora distribution
• Support blog and YouTube SEO content
• Track performance metrics and optimize strategy
• Initiate conversations with potential customers
• Use promo codes, QR tracking, and affiliate links for attribution

Email Marketing

• Create and send monthly campaigns (across brands)
• Write subject lines and sales-focused messaging
• Track open rates and click-through rates
• Drive measurable revenue through campaigns

Required Skills & Experience

• 2+ years experience in Social Media Management or Digital Marketing
• Strong experience with TikTok and Instagram Reels
• Comfortable filming in hospitality or event environments
• Basic video editing skills (CapCut, Final Cut, Premiere, etc.)
• Experience writing conversion-focused captions
• Understanding of social media analytics
• Comfortable working nights and weekends (hospitality environment)

Preferred Qualifications

• Email marketing platform experience (Mailchimp, Klaviyo, etc.)
• SEO knowledge
• Influencer marketing experience
• Paid ad familiarity (bonus but not required)

Performance bonus tied to measurable social-driven revenue.

You will help scale multiple brands and dominate organic discovery across platforms.

Schedule

• Full-time
• On-site in Nashville
• Must be available evenings and weekends

If you are a performance-driven Social Media Manager who understands content, engagement, and conversion — apply now.

Job Type: Full-time

Pay: $52,000.00 - $80,000.00 per year

Benefits:

• Employee discount
• Flexible schedule
• Paid time off

Work Location: In person