Senior SEO Specialist

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Location: Remote

Job Type: Full-time

Our client is seeking an experienced Senior SEO Specialist to join their dynamic digital marketing team. The ideal candidate is deeply knowledgeable about the latest SEO strategies and techniques, and has a proven track record of driving growth through organic search channels. This role requires strategic thinking, analytical skills, and a passion for improving search engine visibility and user engagement.

Responsibilities

• Develop and implement effective search engine optimization (SEO) strategies to improve the visibility and ranking of our websites across various search engines.
• Conduct keyword research to guide the content teams in creating optimized content for our target audience.
• Monitor and analyze SEO reports and Google Analytics data to enhance performance metrics such as page ranking, traffic, engagement, and conversion.
• Collaborate with the content and web development teams to ensure SEO best practices are properly followed throughout website content and structure.
• Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
• Stay updated with the latest trends and changes in SEO and major search engines to ensure compliance and capitalize on algorithmic changes for competitive advantage.
• Lead and mentor junior SEO team members, providing training as needed to enhance their skills in SEO best practices and tools.
• Conduct technical SEO audits and coordinate with IT staff to implement efficient solutions for content delivery and performance optimization.
• Manage off-page SEO strategies including link-building, social media strategy planning, and influencer partnerships to enhance our brand's presence online.

Requirements

• Bachelor's degree in Marketing, Information Technology, or relevant field.
• At least 5 years of experience in SEO or a related digital marketing position in known companies with a proven track record.
• In-depth knowledge of Google Analytics, Google Search Console, and other SEO services, digital marketing tools, and web analytics.
• Proven track record of increasing rankings, traffic, and conversions through SEO initiatives.
• Strong understanding of search engine algorithms and ranking methods.
• Experience with SEO reporting and keyword tools such as Ahrefs, SEMrush, or Moz.
• Excellent communication and collaboration skills.
• Ability to think creatively, strategically, and identify and resolve problems effectively.
• Strong organizational skills and ability to manage multiple projects simultaneously.

Desired Skills

• Certification in Google Analytics or other digital marketing platforms is a plus.
• Familiarity with HTML, CSS, and JavaScript as they relate to SEO.
• Experience in managing and directing social media strategies to align with SEO goals.

What They Offer

• Competitive salary and performance bonuses.
• Flexible working hours and remote work options.
• Opportunities for professional growth and development.
• Opportunity to learn from the best people in the industry.
• Opportunity to learn new marketing standards around the world.

To apply, create your account on GloPros