Assoc Content Manager

About the Team

Williams Sonoma, Inc. is the premier specialty retailer of home furnishings and gourmet cookware in the U.S. Our Creative Team—designers, art directors, writers, social media experts, content creators, and visual merchandisers—brings the brand to life across every customer touchpoint. The Content Team leads organic social, video, editorial, and copy for catalog and web.

About the Role

The Associate Social Media Manager supports and executes the social strategy for Williams Sonoma Home across Meta and Pinterest. This hands-on role is ideal for someone passionate about interiors and end-to-end content creation—from shooting and editing to publishing and reporting. You’ll partner closely with Creative, Merchandising, PR, and Influencer teams to align content with business priorities and trends.

Responsibilities

• Support development of the social media playbook, including campaigns, content pillars, channel best practices, and influencer strategy
• Shoot and edit lo-fi, social-first content on set and in studio
• Create posts from still photography and influencer assets
• Manage content calendars and scheduling across platforms
• Write engaging, platform-optimized captions (in collaboration with copy as needed)
• Source and secure rights for UGC
• Publish and QA posts in Meta Business Suite and other tools, ensuring accurate links, product tags, and tracking parameters
• Coordinate collaboration posts with influencers and partners
• Maintain and refresh social profiles (pinned posts, cover imagery, curated shops, etc.)
• Own community management and engagement
• Partner with external vendors (e.g., Bazaarvoice, Respondology) to maintain best practices
• Manage weekly organic social reporting and performance insights
• Collaborate with design on social templates
• Stay current on social trends and platform updates

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or related field
• 2+ years of experience managing social media in related field
• Experience shooting and editing lo-fi, social-first video
• Strong writing and communication skills
• Highly organized and detail-oriented
• Passion for interior design and home content Onsite in the San Francisco (Van Ness) office Monday–Thursday

Our Culture & Values

We believe that taking care of our people is vital to our success and we strive to offer equitable and transparent practices for all. We prioritize connection, growth, and wellbeing.

People First

Putting People First means investing in overall well-being and opportunities to grow and advance within the organization. Depending on the position and location, here are a few highlights of what benefits may be available:

Benefits

A generous discount on all WSI brands

A 401(k) plan and other investment opportunities

Paid vacations, holidays, and time off to volunteer

Health benefits, dental and vision insurance, including same-sex domestic partner benefits

Tax-free commuter benefits

A wellness program that supports your physical, financial and emotional health

Continued Learning

In-person and online learning opportunities through WSI University

Cross-brand and cross-function career opportunities

Resources for self-development

Advisor (Mentor) program

Career development workshops, learning programs, and speaker series

WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration).

This role is not eligible for relocation assistance.

Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

The expected starting pay range for this position is $71,400 - $83,850. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.

Our Company

Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, Rejuvenation, West Elm, Mark & Graham, Outward, and GreenRow. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.