Director of Marketing - Tiffany Houghton Brands

About Tiffany Houghton Brands

Tiffany Houghton Brands is a fast-moving portfolio of female-led businesses spanning tech, hospitality, lifestyle, and direct-to-consumer brands. We build brands that serve women deeply — through storytelling, innovation, community, and joy.

This is not a slow corporate marketing role. This is a builder seat inside a speed-driven startup ecosystem.

If you thrive in high ownership, high creativity, and high accountability environments — keep reading.

The Role

We’re looking for a Director of Marketing who can architect and execute the full marketing vision across multiple brands.

You will own strategy and execution — from campaign concept to viral rollout — across social, influencer, partnerships, email, product launches, and brand storytelling.

You understand that marketing is not just promotion. It’s:

• Storytelling
• Community building
• Serving customers
• Adding value daily
• Creating moments people want to share

This role requires someone who moves fast, thinks creatively, and executes relentlessly.

What You’ll Own

1. Multi-Brand Marketing Strategy

• Develop and execute marketing strategies across tech, hospitality, and DTC brands
• Prioritize brand positioning and narrative clarity
• Create unified messaging while honoring each brand’s unique voice
• Identify and allocate resources to the highest ROI opportunities

2. Social + Influencer Marketing

• Lead social growth strategy (Instagram, TikTok, YouTube, emerging platforms)
• Architect viral campaigns and high-impact product launches
• Build influencer partnerships and brand ambassador programs
• Develop content flywheel systems that compound reach

3. Campaign & Launch Leadership

• Run end-to-end campaigns (creative direction → execution → analytics)
• Launch new products and brands with measurable traction
• Drive conversion-focused storytelling

4. Growth & Performance

• Own key growth KPIs (engagement, CAC, LTV, revenue growth)
• Test, iterate, and optimize across paid and organic channels
• Use data to guide creative decisions

5. Brand & Community

• Deeply understand our customer (especially women and young moms)
• Build community-driven marketing systems
• Lead messaging that uplifts, empowers, and adds real value

Who You Are

• Proven track record of driving marketing growth (7–8 figure brands preferred)
• Have led or contributed to viral campaigns
• Deep understanding of influencer marketing and creator ecosystems
• Highly fluent in social media trends and platform dynamics
• Strong operator — can manage multiple brands simultaneously
• Data-informed but creatively driven
• Bias toward speed and action
• Emotionally intelligent — understands brand voice and audience nuance
• Passionate about uplifting women and building mission-driven brands

You likely have:

• Experience in DTC or creator-led brands
• Experience in startup environments
• Experience launching new brands or product lines
• A portfolio of campaigns you’re proud of

Culture Fit

We move fast.

 We build.

 We serve.

 We don’t overthink when we can test.

 We value excellence, loyalty, and integrity.

This is a high-trust, high-performance environment.

What Success Looks Like (12 Months)

• Significant social growth across key platforms
• 1–2 major viral or breakout campaigns
• Measurable revenue lift from marketing initiatives
• Strong brand narrative across all portfolio companies
• A scalable content and influencer engine

Why This Role Matters

We are building brands that make women feel seen, supported, and inspired.

Marketing isn’t the support function here.

 It is the growth engine.

• If you’re ready to build at startup speed and help shape multiple brands at once — we’d love to meet you.